Dr. Anna Penninger

Judge
DISC Type : Dc

Member of the Board at Reatch

Zurich, Zurich, Switzerland

Overview

Dr. Anna Penninger is a Partner at Penninger Consulting, where she acts as a sparring partner for C-level executives, guiding strategic IT transformations in regulated industries like finance, insurance, and healthcare. With a PhD in Business Informatics, she combines deep academic knowledge with practical leadership experience. Colleagues describe her as extraordinarily smart, disciplined, and client-oriented.

She is passionate about creating impact beyond her corporate role, serving on the board of the non-profit think tank Reatch to bridge science and society. Anna actively promotes female leadership through her work with "Women for the Board, " where she helps identify and onboard new candidates for board positions.

Unique fact: Anna is a recipient of the Most Innovative Paper Award from the European Conference on Information Systems.

Personality Overview

Fast But Wary

Objective Thinker

Quality Focused

They are not focused on building rapport and relationships.  They are very proud of what they do. More than the product, they care about the effectiveness of the product.

Topics They Care About

IT Transformation
Leads strategic IT and change initiatives for C-level executives in regulated sectors, drawing on her experience as a fractional leader and past roles at Swiss Life.
AI in Healthcare
A member of the AI Future Council, she writes and posts about AI's impact on healthcare, analyzing its potential to reduce administrative burdens in hospitals.
InsurTech Innovation
Actively engages with the InsurTech community, recently attending the InsurTech Awards and discussing strategy in times of uncertainty at industry hub events.

Media Appearances

Dr. has no verified media appearances

Work History

10-2025
Member of the Board at Reatch
9-2021
Sparring Partner & Project Lead for CxOs (Fractional leader) at Penninger Gmbh
4-2023
Member & Onboarding at Women for the Board
9-2023 - 11-2025
Teamlead IT pension fund & IT Transformation Lead at Swiss Life
5-2024 - 10-2025
Member of AI Future Council at Swiss Future Institute | AI Future Skills Certification, Council, Advisory & Research

Education

2018 - 2021
Doctor of Philosophy - PhD from Freie Universität Berlin
2020 - 2021
Doctor of Philosophy - PhD from GSERM Global School in Empirical Research Methods

More Information

Social Presence :

Prographics :

Exp : 4 Location : Zurich, Zurich, Switzerland Job Level : Junior Designation : Member of the Board at Reatch
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Insights For Selling To Dr. Anna

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr. Anna is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Dr. Anna

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Dr. Anna move?

  • They can take decisions very fast if you manage to convince them.
  • Can Dr. Anna take some risk or not?

  • The risks don’t matter much to them.

You And Dr. Anna

Personality Compatibility


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