Dr Arthur Phidd in

Dr Arthur Phidd

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Chief Information Officer at REEDS Jewelers
📍 Greater Wilmington Area, United States

Dr. Arthur Phidd is the Chief Information Officer at REEDS Jewelers, bringing over 30 years of global executive experience in driving digital transformation. An award-winning leader, he advises the CEO and board on technology and innovation. Dr. Phidd holds a Doctor of Business Administration from National University and has deep expertise in data-driven strategy.

Outside of his executive role, Dr. Phidd is a lecturer at The University of the West Indies, sharing his knowledge on technology and organizational change. His passion for mentorship is frequently highlighted by colleagues. He is also a recipient of community awards recognizing his outstanding contributions in engineering and computing.

He established one of the few innovation labs in the luxury jewelry industry to find new ways to disrupt the marketplace.

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Experience
25 Years
Current Role
Chief Information Officer
Job Level
Leadership
Location
Greater Wilmington Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Dr cares about

Retail Innovation
He spearheaded the use of augmented reality for virtual try-ons at REEDS. com and is exploring spatial rendering and hologram technologies to differentiate the brand.
Data-Driven Strategy
He transformed REEDS into a data-driven company, creating a Center of Excellence that uses analytics to inform everything from marketing campaigns to real estate expansion.
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Career

Work history

4-2020
Chief Information Officer
REEDS Jewelers
4-2018 - 5-2020
Chief Information Officer
BNB Bank
12-2017
Lecturer
The University of the West Indies
8-2015 - 4-2018
Chief Information Officer
The Community Preservation Corporation
3-2012 - 3-2014
Chief Technology Officer
DJI Holdings
In the press

Media appearances

My CIO Career: Arthur Phidd, CIO at Reeds Jewelers, on the Transformation Principles That Work Across Industries. Featured in Heller
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Reeds Jewelers: Turning Data Into Gold. Featured in TechInformed
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Education
11-2021 - 11-2025
Doctor of Business Administration - DBA
National University
Doctor Of Professional Studies (ABD)
Pace University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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