Dr Arthur Phidd

Examiner
DISC Type : sc

Chief Information Officer at REEDS Jewelers

Greater Wilmington Area, United States

Overview

Dr. Arthur Phidd is the Chief Information Officer at REEDS Jewelers, bringing over 30 years of global executive experience in driving digital transformation. An award-winning leader, he advises the CEO and board on technology and innovation. Dr. Phidd holds a Doctor of Business Administration from National University and has deep expertise in data-driven strategy.

Outside of his executive role, Dr. Phidd is a lecturer at The University of the West Indies, sharing his knowledge on technology and organizational change. His passion for mentorship is frequently highlighted by colleagues. He is also a recipient of community awards recognizing his outstanding contributions in engineering and computing.

He established one of the few innovation labs in the luxury jewelry industry to find new ways to disrupt the marketplace.

Personality Overview

Unexpressive

Late Adopter

Tough To Convince

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They do not like taking risks at all and go for proven options in the end. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Retail Innovation
He spearheaded the use of augmented reality for virtual try-ons at REEDS. com and is exploring spatial rendering and hologram technologies to differentiate the brand.
Data-Driven Strategy
He transformed REEDS into a data-driven company, creating a Center of Excellence that uses analytics to inform everything from marketing campaigns to real estate expansion.
AI in eCommerce
He is leveraging AI and machine learning for cybersecurity and personalization and plans to deploy an AI assistant for store associates to enhance the customer experience.

Media Appearances

My CIO Career: Arthur Phidd, CIO at Reeds Jewelers, on the Transformation Principles That Work Across Industries. Featured in Heller

See Now

Reeds Jewelers: Turning Data Into Gold. Featured in TechInformed

See Now

Work History

4-2020
Chief Information Officer at REEDS Jewelers
4-2018 - 5-2020
Chief Information Officer at BNB Bank
12-2017
Lecturer at The University of the West Indies
8-2015 - 4-2018
Chief Information Officer at The Community Preservation Corporation
3-2012 - 3-2014
Chief Technology Officer at DJI Holdings

Education

11-2021 - 11-2025
Doctor of Business Administration - DBA from National University
Doctor Of Professional Studies (ABD) from Pace University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Wilmington Area, United States Job Level : Leadership Designation : Chief Information Officer at REEDS Jewelers
URL has been copied!

Insights For Selling To Dr Arthur

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr Arthur is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Dr Arthur

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Dr Arthur move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Dr Arthur take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Dr Arthur

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.