Dr Ashley Tucker

Doer
DISC Type : sd

Senior Director - Web and eCommerce Service Owner at Pearson

London, England, United Kingdom

Overview

Dr. Tucker is a senior technology leader at Pearson with over 25 years of experience, managing the companys global web and eCommerce service which generates over $800M annually. Colleagues describe him as determined, pragmatic, and hardworking. He holds a Certified Agile Leader® certification and a diploma from the University of Worcester.

Outside of his technology role, Ashley is a published author, having written "Risk - A tale of excitement, adventure and tragedy, " which points to a passion for storytelling. He is a lifelong learner, recently earning certifications in Generative AI and senior management, and enjoys sharing his professional development journey.

Beyond leading a multi-million dollar eCommerce platform, he has authored a book on the themes of adventure and risk.

Personality Overview

Deliberate Doer

Strategic Planner

Results Focused

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

eCommerce at Scale
Manages Pearson's global web and eCommerce estate, which has half a billion annual page views and generates over $800 million in revenue.
Agile Leadership
Recently obtained a Certified Agile Leader® certification and is noted for his organized and pragmatic approach to projects and team management.
Digital Product Strategy
His key strength is developing and executing multi-country strategies for existing and emerging digital product offerings in the education sector.

Media Appearances

Dr has no verified media appearances

Work History

3-2023
Senior Director - Web and eCommerce Service Owner at Pearson
4-2021 - 3-2023
Director Of Information Technology - International at Pearson
8-2018 - 4-2021
Technology Business Partner at Pearson
12-2015 - 8-2018
Global Technical Delivery Manager at Pearson
8-2013 - 11-2015
Senior Platform Manager at Pearson

Education

2009 - 2010
Diploma from University of Worcester
2001 - 2002
Post Grad Certificate of Higher Education from University of Nottingham

More Information

Social Presence :

Prographics :

Exp : 24 Location : London, England, United Kingdom Job Level : Senior Designation : Senior Director - Web and eCommerce Service Owner at Pearson
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Insights For Selling To Dr Ashley

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr Ashley is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Dr Ashley

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Dr Ashley move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Dr Ashley take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Dr Ashley

Personality Compatibility


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