Dr Beschi Raja
Critic · DISC type CDr. Beschi Raja is the Co-Founder and CEO of SURUL®, a direct-to-consumer Ayurvedic personal care brand. With a Ph. D. in Data Analytics from Anna University, he is focused on scaling the company, which is built on a 100-year-old traditional Chettinad formula. He is currently expanding operations with a new corporate office in Chennai.
He is deeply passionate about his entrepreneurial journey, which he shares with his partner and co-founder, Sivasakthi Jeyakumar. He frequently posts about their shared experience in building the company from an idea. Formerly an Assistant Professor, he now also serves as an Adjunct Faculty member in entrepreneurship.
Unique fact: He holds a patent for an intelligent medical device designed to track and treat dengue patients in remote villages.
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Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms. They choose to analyze logically and value facts to emotions.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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