Dr. Brian Heyward

Enthusiast
DISC Type : i

Chief Executive Officer at PLS 3rd Learning

Buffalo, New York, United States

Overview

Dr. has no verified overview

Personality Overview

Story Driven

Optimistic

Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Dr. has no verified topics they care about

Media Appearances

Dr. has no verified media appearances

Work History

2023
Chief Executive Officer at PLS 3rd Learning
2021 - 2023
Chief Academic Officer & Executive Vice President at PLS 3rd Learning
2019 - 2021
Senior Vice President for Strategic Partnerships at PLS 3rd Learning
2016 - 2019
Member Board of Directors at UNIVERSITY AT BUFFALO CHILD CARE CENTER INC
2007 - 2018
Earlier Roles in Education & Publishing at Various Organizations

Education

Doctor of Education - EdD from Wilkes University
MA from Binghamton University
MA from James Madison University
BA from SUNY Geneseo

More Information

Social Presence :

Prographics :

Exp : 18 Location : Buffalo, New York, United States Job Level : Leadership Designation : Chief Executive Officer at PLS 3rd Learning
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Insights For Selling To Dr. Brian

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr. Brian is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Dr. Brian

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Dr. Brian move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Dr. Brian take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Dr. Brian

Personality Compatibility


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