Dr. Chahna Gonsalves
Inquirer · DISC type dcDr. Chahna Gonsalves is a Senior Lecturer in Marketing (Education) at Kings Business School. An award-winning educator, she focuses on designing transparent, inclusive, and future-ready student assessments. She chairs the Academy of Marketing Education SIG, convening educators to share best practices where assessment, student success, and generative AI meet.
Before transitioning to academia, Dr. Gonsalves worked in management for global brands such as Primark and Benefit Cosmetics.
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They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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