Dr. Chahna Gonsalves

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DISC Type : dc

Senior Lecturer at King's Business School

London, England, United Kingdom

Overview

Dr. Chahna Gonsalves is a Senior Lecturer in Marketing (Education) at Kings Business School. An award-winning educator, she focuses on designing transparent, inclusive, and future-ready student assessments. She chairs the Academy of Marketing Education SIG, convening educators to share best practices where assessment, student success, and generative AI meet.

Before transitioning to academia, Dr. Gonsalves worked in management for global brands such as Primark and Benefit Cosmetics.

Personality Overview

Demanding

Hard To Convince

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

AI in Education
Her research and speaking engagements focus on responsibly integrating Generative AI into higher education to strengthen, not shortcut, student thinking and assessment.
Student Assessment Design
Leads initiatives to improve assessment and rubric clarity, focusing on enhancing student literacy and creating transparent, inclusive practices for diverse student cohorts.
Marketing Education
As Chair of the Academy of Marketing's Education SIG and a Senior Lecturer, she is a key voice in shaping marketing pedagogy and curriculum development.

Media Appearances

Dr. has no verified media appearances

Work History

8-2024
Senior Lecturer at King's Business School
6-2020 - 8-2024
Lecturer at King's Business School
9-2019 - 6-2020
Lecturer at University of Westminster
10-2015 - 8-2019
Visiting Lecturer at University of Westminster
1-2019 - 8-2019
Teaching Fellow at King's Business School

Education

2015 - 2019
Doctor of Philosophy - PhD from University of Westminster
2014 - 2015
Master's Degree from University of Westminster

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : N/A Designation : Senior Lecturer at King's Business School
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Insights For Selling To Dr. Chahna

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Stress on the business value that your product offers
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr. Chahna is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Dr. Chahna

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Dr. Chahna move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Dr. Chahna take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Dr. Chahna

Personality Compatibility


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