Frank Bauer

Vice President Digital Marketing at bonprix Handelsgesellschaft mbH

📍 Germany

Frank Bauer is the Vice President of Digital Marketing at bonprix, specializing in data-driven growth through CRM, AI, and personalization. He holds a Diplom Kaufmann from Westfälische Wilhelms-Universität Münster and has extensive experience in omnichannel retail and customer intelligence, having been with bonprix since 2011.

He is passionate about continuous professional development and encourages his teams to engage in external exchanges to gain new perspectives. Frank values mindful leadership, focusing on fostering confidence and reflecting on the evolving demands of the digital landscape.

Frank recently completed the Otto Groups Top Executive Development Programme and holds a certificate in Digital Transformation from Stanford Universitys Graduate School of Business.

Read the full overview →

Experience

24 Years

Current Role

Vice President Digital Marketing

Job Level

Senior

Location

Germany

Personality Overview

Personality insights not availableWe need more social data to generate the DISC analysis and selling playbook. The professional details below are still available.

Priorities

Topics Frank cares about

AI-driven Growth

His professional focus is on boosting business by using AI and data-driven strategies to increase customer value and drive company growth.

Digital Leadership

He recently completed an executive development program focused on the "Now, New, and Next of Digital Leadership, " emphasizing reflection and adapting leadership styles.

+4 more topics Login to view topics

Career

Work history

3-2024

Vice President Digital Marketing

bonprix Handelsgesellschaft mbH

3-2018 - 3-2024

Vice President CRM/ CIE (Customer Intelligence & Engagement)

bonprix Handelsgesellschaft mbH

7-2010 - 3-2018

Head of CRM

bonprix Handelsgesellschaft mbH

1-2010 - 7-2010

Geschäftsführender Inhaber

Freier Berater

3-2005 - 12-2009

Leiter Bestandskundenmanagement

freenet Breitband GmbH (mobilcom debitel)

In the press

Media appearances

No media yetWe could not find public media appearances for this person.

Education

1994 - 1999

Diplom Kaufmann

Westfälische Wilhelms-Universität Münster; University of Lund/ Sweden

Social presence

More profiles

Discover additional public profiles from our index.

Interventional Pain Physician

Spine and Pain Diagnostics Associates

Mads Sun Lyng

Senior Cloud and Data Solutions Architect

AGCO Corporation

Frank Bauer

Topics Frank cares about

Work history

Media appearances

More profiles

Search more profiles