Frank Bauer is the Vice President of Digital Marketing at bonprix, specializing in data-driven growth through CRM, AI, and personalization. He holds a Diplom Kaufmann from Westfälische Wilhelms-Universität Münster and has extensive experience in omnichannel retail and customer intelligence, having been with bonprix since 2011.
He is passionate about continuous professional development and encourages his teams to engage in external exchanges to gain new perspectives. Frank values mindful leadership, focusing on fostering confidence and reflecting on the evolving demands of the digital landscape.
Frank recently completed the Otto Groups Top Executive Development Programme and holds a certificate in Digital Transformation from Stanford Universitys Graduate School of Business.
Frank Bauer
Vice President Digital Marketing at bonprix Handelsgesellschaft mbH
Germany
Overview
Topics They Care About
AI-driven Growth
His professional focus is on boosting business by using AI and data-driven strategies to increase customer value and drive company growth.
Digital Leadership
He recently completed an executive development program focused on the "Now, New, and Next of Digital Leadership, " emphasizing reflection and adapting leadership styles.
Customer Intelligence
A core part of his expertise is in CRM and Customer Intelligence & Engagement, using data to personalize the customer experience.
Media Appearances
Frank has no verified media appearances
Work History
3-2024
Vice President Digital Marketing at bonprix Handelsgesellschaft mbH
3-2018 - 3-2024
Vice President CRM/ CIE (Customer Intelligence & Engagement) at bonprix Handelsgesellschaft mbH
7-2010 - 3-2018
Head of CRM at bonprix Handelsgesellschaft mbH
1-2010 - 7-2010
Geschäftsführender Inhaber at Freier Berater
3-2005 - 12-2009
Leiter Bestandskundenmanagement at freenet Breitband GmbH (mobilcom debitel)
6-2001 - 3-2005
Senior Consultant at Proximity Consulting (BBDO Group)
Education
1994 - 1999
Diplom Kaufmann from Westfälische Wilhelms-Universität Münster; University of Lund/ Sweden
More Information
Social Presence :
Prographics :
Exp : 24
Location : Germany
Job Level : Senior
Designation : Vice President Digital Marketing at bonprix Handelsgesellschaft mbH
