Dr. Jan-Christoph Haag

Inquirer
DISC Type : cd

Chief Technology & Innovation Officer (Fractional) & Advisor at MIRAGUA®

Germany

Overview

Dr. Jan-Christoph Haag is the Co-CEO and Co-Founder of PrimeTwin, a digital sales companion for professional services. Leveraging his background as a former VP in consulting and his Ph. D. in Engineering from RWTH Aachen University, he focuses on making relationship-based sales scalable and predictable through technology, challenging traditional methods to drive organic growth.

He has a consistent philosophy of breaking with the status quo to achieve ambitious goals, a theme present in his past interviews and his current entrepreneurial venture.

Personality Overview

Demanding

ROI Conscious

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Relationship-Driven Sales
His company, PrimeTwin, is built to make relationship sales scalable. He advocates for creating "real connections, not pitches" to foster strategic business growth.
Challenging Status Quo
In past interviews, he has consistently emphasized the need to break with the status quo to achieve high goals, a mindset he now applies to his own startup.
AI in Sales
He is actively developing and promoting an AI-powered "Digital Sales Companion" to automate research and personalize outreach for consulting and professional services firms.

Media Appearances

Dr. has no verified media appearances

Work History

9-2025
Chief Technology & Innovation Officer (Fractional) & Advisor at MIRAGUA®
8-2025
Managing Director (CEO) & Founder at PrimeTwin GmbH
5-2025
Managing Director & Industry Advisor at HMC
1-2025
Managing Director | Co-CEO | CSO | Co-Founder at PrimeTwin GmbH
3-2022 - 12-2024
Partner & Industry Lead Energy, Grid & Machinery at EFESO Management Consultants

Education

2004 - 2010
Dr.-Ing. from RWTH Aachen University
1998 - 2004
Dipl.-Ing. from Technische Universität Darmstadt

More Information

Social Presence :

Prographics :

Exp : 14 Location : Germany Job Level : Leadership Designation : Chief Technology & Innovation Officer (Fractional) & Advisor at MIRAGUA®
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Insights For Selling To Dr. Jan-Christoph

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr. Jan-Christoph is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Dr. Jan-Christoph

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Dr. Jan-Christoph move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Dr. Jan-Christoph take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Dr. Jan-Christoph

Personality Compatibility


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