Dr. Rupesh Kumar M
Login to view DISC.Dr. Rupesh Kumar M. is a seasoned marketing professor with two decades of experience spanning academia and industry. Currently an Associate Professor at Alliance University, his expertise lies in marketing, retail, and consumer behavior, supported by a PhD in Marketing from Anna University.
He demonstrates a strong interest in the evolution of business and management education, actively following institutions like Harvard Business Review, IIM Bangalore, and the Retailers Association of India. His research focuses on consumer behavior within the retail sector, with numerous published articles.
He has recently obtained multiple certifications in applying Generative AI to advertising, content marketing, and customer service, showcasing a commitment to integrating cutting-edge technology into his marketing expertise.
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