Dr. Smitha Ranganathan
Login to view DISC.Dr. Smitha Ranganathan is an Associate Professor at BITS Pilani with over 25 years of experience in marketing, competitive strategy, and brand communication. Her students and colleagues describe her as an exceptional, inspiring, and distinguished educator and mentor. She holds a Ph. D. from Jain (Deemed-to-be University) and serves on boards at IIMK LIVE and Bioinnovations Ethics Committee.
Beyond academia, she is passionate about social innovation and advises social enterprises in the Indian handloom sector, an initiative for which she received an entrepreneurship award. She has a deep interest in culture and storytelling, often writing about how traditions, like Chennais Marghazhi festival, create unique micro-economies and the power of empathetic narratives in building brands.
Unique fact: Dr. Ranganathan received the Bhoomika Iconic Woman Award for her entrepreneurial work in reviving Indian handlooms.
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