Dr. Smitha Ranganathan

Judge
DISC Type : Dc

Associate Professor at Birla Institute of Technology and Science, Pilani

Bengaluru, Karnataka, India

Overview

Dr. Smitha Ranganathan is an Associate Professor at BITS Pilani with over 25 years of experience in marketing, competitive strategy, and brand communication. Her students and colleagues describe her as an exceptional, inspiring, and distinguished educator and mentor. She holds a Ph. D. from Jain (Deemed-to-be University) and serves on boards at IIMK LIVE and Bioinnovations Ethics Committee.

Beyond academia, she is passionate about social innovation and advises social enterprises in the Indian handloom sector, an initiative for which she received an entrepreneurship award. She has a deep interest in culture and storytelling, often writing about how traditions, like Chennais Marghazhi festival, create unique micro-economies and the power of empathetic narratives in building brands.

Unique fact: Dr. Ranganathan received the Bhoomika Iconic Woman Award for her entrepreneurial work in reviving Indian handlooms.

Personality Overview

Quality Focused

Objective Thinker

Fast But Wary

They are less concerned about the product and more about its potential impact.  They put a lot of effort into ensuring personal success. They do not care very much about building rapport or relationships.

Topics They Care About

Empathetic Storytelling
A core theme in her professional headline and personal posts, she believes in using empathetic narratives to build brands and foster human connection.
Marketing & AI
Focuses on teaching the application of AI and digital strategies to solve contemporary marketing and brand communication challenges.
Go-to-Market Strategy
A frequently listed skill, she has over two decades of experience designing and executing impactful go-to-market and competitive strategies for businesses.

Media Appearances

Dr. has no verified media appearances

Work History

8-2025
Associate Professor at Birla Institute of Technology and Science, Pilani
4-2017
Associate Professor at S P Jain School of Global Management
4-2017
Associate Professor at S P Jain School of Global Management
7-2020
Member - Ethics Committee at Ethics Committee for Bioinnovations - STEM Council Science technology and ethics in Medicine
4-2021
Member - Board of Governors at IIMK LIVE

Education

1996 - 1999
Bachelor's Degree from St. Xavier's College
8-2012 - 9-2016
Doctor of Philosophy - PhD from Jain (Deemed-to-be University)

More Information

Social Presence :

Prographics :

Exp : 22 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Associate Professor at Birla Institute of Technology and Science, Pilani
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Insights For Selling To Dr. Smitha

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr. Smitha is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Dr. Smitha

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Dr. Smitha move?

  • If convinced, they can reach decisions quite fast.
  • Can Dr. Smitha take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Dr. Smitha

Personality Compatibility


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