Dr Sujatha Krishnan-Barman

Observer
DISC Type : ci

Principal Advisor at BIT

United Kingdom

Overview

Dr. Sujatha Krishnan-Barman is a Principal Advisor at the Behavioural Insights Team, where she leads work on digital markets, consumer protection, and business productivity. Her background combines a PhD in Cognitive Neuroscience from UCL with experience as an investment banker at Goldman Sachs and a macroeconomist at The Economist Intelligence Unit.

Her work demonstrates a strong focus on applying behavioural science to address significant societal challenges. She is particularly focused on creating fairer digital environments, improving financial decision-making for consumers, and understanding how online platforms impact civic discourse and the well-being of young people.

Unique fact: Her doctoral research at UCL used brain imaging to explore the mechanisms of social signalling during live interactions involving both neurotypical and autistic adults.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Online Choice Architecture
Leads work on how digital platform design, including "dark patterns, " influences user behaviour and can be regulated to protect consumers and promote online safety.
Financial Well-being
Recently led major research projects on creating "Value for Money" metrics to help people make better, more informed decisions about their pensions.
Digital Market Regulation
Actively researches and speaks on how social media algorithms impact civic discourse and why regulation is needed to manage risks to democracy.

Media Appearances

Dr Sujatha Krishnan‑Barman | BIT. Featured in BIT (bi.team)

See Now

Work History

7-2025
Principal Advisor at BIT
9-2022 - 7-2025
Senior Policy Advisor, Economy at BIT
2-2021 - 9-2022
Advisor at BIT
1-2019 - 11-2020
External Data and Insights Consultant at ING
2013 - 2014
Lead Analyst/Senior Editor, Industry Briefing (Financial Services and Telecoms) at The Economist Intelligence Unit (The EIU)

Education

2015 - 2021
PhD from UCL
2014 - 2015
Master’s Degree from UCL

More Information

Social Presence :

Prographics :

Exp : 13 Location : United Kingdom Job Level : Mid-senior Designation : Principal Advisor at BIT
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Insights For Selling To Dr Sujatha

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr Sujatha is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Dr Sujatha

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Dr Sujatha move?

  • They like to analyze well and then make their decisions.
  • Can Dr Sujatha take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Dr Sujatha

Personality Compatibility


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