Dr. Sujatha Krishnan-Barman is a Principal Advisor at the Behavioural Insights Team, where she leads work on digital markets, consumer protection, and business productivity. Her background combines a PhD in Cognitive Neuroscience from UCL with experience as an investment banker at Goldman Sachs and a macroeconomist at The Economist Intelligence Unit.
Her work demonstrates a strong focus on applying behavioural science to address significant societal challenges. She is particularly focused on creating fairer digital environments, improving financial decision-making for consumers, and understanding how online platforms impact civic discourse and the well-being of young people.
Unique fact: Her doctoral research at UCL used brain imaging to explore the mechanisms of social signalling during live interactions involving both neurotypical and autistic adults.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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