Dr Sujatha Krishnan-Barman in

Dr Sujatha Krishnan-Barman

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Principal Advisor at BIT
📍 United Kingdom

Dr. Sujatha Krishnan-Barman is a Principal Advisor at the Behavioural Insights Team, where she leads work on digital markets, consumer protection, and business productivity. Her background combines a PhD in Cognitive Neuroscience from UCL with experience as an investment banker at Goldman Sachs and a macroeconomist at The Economist Intelligence Unit.

Her work demonstrates a strong focus on applying behavioural science to address significant societal challenges. She is particularly focused on creating fairer digital environments, improving financial decision-making for consumers, and understanding how online platforms impact civic discourse and the well-being of young people.

Unique fact: Her doctoral research at UCL used brain imaging to explore the mechanisms of social signalling during live interactions involving both neurotypical and autistic adults.

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Experience
13 Years
Current Role
Principal Advisor
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Priorities

Topics Dr cares about

Online Choice Architecture
Leads work on how digital platform design, including "dark patterns, " influences user behaviour and can be regulated to protect consumers and promote online safety.
Financial Well-being
Recently led major research projects on creating "Value for Money" metrics to help people make better, more informed decisions about their pensions.
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Career

Work history

7-2025
Principal Advisor
BIT
9-2022 - 7-2025
Senior Policy Advisor, Economy
BIT
2-2021 - 9-2022
Advisor
BIT
1-2019 - 11-2020
External Data and Insights Consultant
ING
2013 - 2014
Lead Analyst/Senior Editor, Industry Briefing (Financial Services and Telecoms)
The Economist Intelligence Unit (The EIU)
In the press

Media appearances

Dr Sujatha Krishnan‑Barman | BIT. Featured in BIT (bi.team)
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Education
2015 - 2021
PhD
UCL
2014 - 2015
Master’s Degree
UCL
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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