Dr. Susan Zernik

Examiner
DISC Type : cs

Reading Specialist at Falls Church City Public Schools

Washington DC-Baltimore Area, United States

Overview

Dr. Susan Zernik is a highly experienced Reading Specialist at Meridian High School, part of the Falls Church City Public Schools. With a Doctor of Education from the University of Pennsylvania, she has dedicated her career to literacy education and is preparing for retirement.

Outside of her professional role, she is an active member of her local community and faith. She is involved with the Beth El Hebrew Congregation in Alexandria, Virginia, where she assists in recruiting key leadership positions for its educational programs.

She is deeply invested in her school, personally managing the recruitment process to find her own replacement upon her retirement.

Personality Overview

Status Quo Seeker

Overcautious

Tough To Convince

They are always well-planned and adopt a systematic approach.  The only way to convince them is by showing them examples and ample proof. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Literacy Education
As a Reading Specialist with a doctorate, her career is centered on advancing literacy skills for students in the public school system.
Educational Leadership
Actively recruits for teaching and director-level roles at her school and within her synagogue's educational program, showing a commitment to quality leadership.
Community Engagement
Demonstrates strong local ties through her active involvement in both the Falls Church City Public Schools and the Beth El Hebrew Congregation in Alexandria.

Media Appearances

Dr. has no verified media appearances

Work History

6-2018
Reading Specialist at Falls Church City Public Schools
9-1994 - 6-2018
Reading Specialist/ Reading Teacher at Fairfax County Public Schools

Education

Doctor of Education (Ed.D.) from University of Pennsylvania
Master of Education (M.Ed.) from Temple University

More Information

Social Presence :

Prographics :

Exp : 31 Location : Washington DC-Baltimore Area, United States Job Level : Junior Designation : Reading Specialist at Falls Church City Public Schools
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Insights For Selling To Dr. Susan

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr. Susan is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Dr. Susan

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Dr. Susan move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Dr. Susan take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Dr. Susan

Personality Compatibility


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