Drew Bradford

Inquirer
DISC Type : cd

Chief Executive Officer at Macropod

Greater Sydney Area, Australia

Overview

Drew Bradford is a seasoned finance executive transitioning from a 30+ year career in traditional banking to the Web3 space as CEO of Macropod. His extensive background includes roles at National Australia Bank, Deutsche Bank, and Bankers Trust across London, Tokyo, Singapore, and Sydney. He holds a Global Executive MBA from The University of Sydney Business School.

Outside of his executive roles, Drew co-hosts the "Unblocking the Chain" podcast, which explores the intersection of traditional finance and digital assets. He demonstrates a strong interest in financial innovation and market evolution, stemming from his long career observing global economic patterns. He also follows Australian public policy and political discourse.

An avid financial markets participant even in his personal life, Drew is an enthusiastic collector of tokenized corporate bonds.

Personality Overview

Demanding

Upfront

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Web3 Transition
After three decades in traditional finance, he is now CEO of a Web3 company, Macropod, and believes blockchain will fundamentally change financial systems.
Digital Asset Management
As Chair at JellyC and a podcast host, he actively discusses and shapes the future of transactions and management of digital assets for institutional investors.
Tokenized Bonds
As a self-described "ex financial market’s guy, " he enthusiastically collects tokenized corporate bonds, viewing them as a significant innovation for Australia's financial future.

Media Appearances

Drew has no verified media appearances

Work History

7-2023
Chief Executive Officer at Macropod
5-2023
Chair at JellyC
8-2024 - 12-2024
Chair at CloudTech Group
11-2023 - 8-2024
Chair at Zodia Custody
7-2011 - 4-2023
Executive General Manager, Markets at National Australia Bank

Education

2016 - 2017
Global Executive MBA from The University of Sydney Business School
2-1984 - 11-1986
Bachelor of Arts - BA from University of Canberra

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Sydney Area, Australia Job Level : Leadership Designation : Chief Executive Officer at Macropod
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Insights For Selling To Drew

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch

DONT's

  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Drew is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Drew

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Drew move?

  • Their decision making speed is somewhere in the middle.
  • Can Drew take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Drew

Personality Compatibility


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