Driss Alaoui Mrani

Go-getter
DISC Type : d

Chief Product Officer at Trustpair

Paris, Île-de-France, France

Overview

Driss is the Chief Product Officer at Trustpair, with product leadership experience from Amazon and Intuit. He focuses on solving customer problems with innovative technology, holding an MBA from INSEAD. Colleagues describe him as a supportive, helpful, and awesome manager and coach, skilled in orchestrating complex multi-disciplinary work.

He is passionate about using his analytical and financial mindset to prioritize opportunities that deliver maximum value to customers. His work involves driving product efforts from strategy to execution, ensuring global products are relevant in local markets and contributing to global innovation.

He was recently promoted to Chief Product Officer, a testament to his role in building and scaling Trustpairs B2B fraud prevention platform.

Personality Overview

Decisive

Vision Oriented

Direct & Candid

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

B2B Fraud Prevention
As CPO of Trustpair, he is a leader in fraud prevention technology, recently announcing a new brand identity focused on providing top-tier security and efficiency.
Global Product Scaling
His experience at Amazon and Intuit involved adapting major global products like Alexa and QuickBooks for the specific needs of the French market.
Fintech Innovation
He follows the French fintech landscape, celebrating Trustpair's significant jump in the French Fintech 100 ranking and integrating solutions from partners like J. P. Morgan.

Media Appearances

Driss has no verified media appearances

Work History

1-2025
Chief Product Officer at Trustpair
8-2023 - 2-2025
VP Product at Trustpair
1-2024
Member at FrenchCPO
5-2021 - 8-2023
Head of Product QuickBooks at Intuit
3-2020 - 5-2021
Head of Product - Alexa France at Amazon

Education

2017 - 2017
MBA - with distinction from INSEAD
2006 - 2009
Master’s Degree from Télécom SudParis

More Information

Social Presence :

Prographics :

Exp : 8 Location : Paris, Île-de-France, France Job Level : Leadership Designation : Chief Product Officer at Trustpair
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Insights For Selling To Driss

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Driss is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Driss

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Driss move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Driss take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Driss

Personality Compatibility


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