Hildur Smaradottir

Enthusiast
DISC Type : i

CEO at Viking Guard

Oslo, Oslo, Noruega, Norway

Overview

Hildur Smaradottir is the CEO of Viking Guard, where she leverages over two decades of leadership in innovation and commercial strategy to pioneer the smart home safety market. Her experience includes successfully scaling tech companies like Defigo and Miros. She holds an MBA from Copenhagen Business School.

Passionate about fostering innovation, Hildur co-founded the Norwegian Alliance for Startups and Tech (NAST) to support founders and their teams. She is a strong advocate for gender equality and has previously contributed her expertise as a board member for the non-profit NOSCA Clean Oceans.

Unique fact: Before becoming a leader in the technology sector, she earned a Bachelors degree in Journalism.

Personality Overview

Amiable & Agreeable

Optimistic

Consensus Focused

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Smart Home Technology
As CEO of Viking Guard, her primary focus is on leveraging sensor technology to provide home safety and peace of mind for customers.
Proptech & Insurtech
She often speaks about how technology can help real estate and insurance companies collaborate to proactively prevent property damage.
Startup Ecosystems
Co-founded the Norwegian Alliance for Startups and Tech (NAST) to create a supportive community for founders and young technology companies.

Media Appearances

Hildur has no verified media appearances

Work History

1-2025
CEO at Viking Guard
1-2021 - 12-2024
Chief Executive Officer at Defigo
Board Member at Clean Oceans
Chief Commercial Officer at Miros - Real-time Ocean Insights
Managing Director at Varnish Software

Education

2003 - 2004
Master of Business Administration from Copenhagen Business School
2000 - 2001
Bachelor of Journalism from Háskóli Íslands

More Information

Social Presence :

Prographics :

Exp : 4 Location : Oslo, Oslo, Noruega, Norway Job Level : Leadership Designation : CEO at Viking Guard
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Insights For Selling To Hildur

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hildur is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Hildur

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Hildur move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Hildur take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Hildur

Personality Compatibility


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