Duane G. in

Duane G.

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Chief Executive Officer at Advantive
📍 Tampa, Florida, United States

Duane G. is the Chief Executive Officer of Advantive, bringing over 20 years of experience in enterprise software for manufacturing and distribution. A recognized turnaround expert, he focuses on product innovation, global market growth, and leveraging AI for customer success. Colleagues describe him as a decisive leader, mentor, and motivator. He studied Accounting at Kennesaw State University.

As a change agent, he has led under-performing divisions in North America, Europe, and Asia to generate over 40% EBITDA for products and services teams.

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Experience
30 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Tampa, Florida, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Duane cares about

AI in Manufacturing
His stated focus at Advantive is leveraging AI to advance the company's portfolio of industry-specific ERP, MES, and SPC solutions.
Product-Led Growth
He aims to build a "world-class, product-led organization" at Advantive, drawing on his background as a Chief Product Officer at Aptean.
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Career

Work history

11-2025
Chief Executive Officer
Advantive
1-2024 - 11-2025
President, EMEA and APAC
Aptean
1-2022 - 1-2024
General Manager, EMEA and APAC
Aptean
2-2020 - 1-2022
Chief Product Officer
Aptean
12-2018 - 2-2020
General Manager, Process Group
Aptean
In the press

Media appearances

Advantive Appoints Duane George as Chief Executive Officer. Featured in Advantive – Newsroom
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Advantive Appoints George as CEO. Featured in Quality Magazine
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Education
1997 - 1998
Accounting
Kennesaw State University
2014 - 2014
Vista Equities High Potential Leadership Program
Vista Equities HPLP 4.0 2014
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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