Duane G.

Inspirer
DISC Type : di

Chief Executive Officer at Advantive

Tampa, Florida, United States

Overview

Duane G. is the Chief Executive Officer of Advantive, bringing over 20 years of experience in enterprise software for manufacturing and distribution. A recognized turnaround expert, he focuses on product innovation, global market growth, and leveraging AI for customer success. Colleagues describe him as a decisive leader, mentor, and motivator. He studied Accounting at Kennesaw State University.

As a change agent, he has led under-performing divisions in North America, Europe, and Asia to generate over 40% EBITDA for products and services teams.

Personality Overview

Fast Adopter

Confident & Optimistic

Achievment Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

AI in Manufacturing
His stated focus at Advantive is leveraging AI to advance the company's portfolio of industry-specific ERP, MES, and SPC solutions.
Product-Led Growth
He aims to build a "world-class, product-led organization" at Advantive, drawing on his background as a Chief Product Officer at Aptean.
Business Turnarounds
He is recognized as a turnaround expert for under-performing divisions, with a track record of exceeding financial and customer satisfaction targets.

Media Appearances

Advantive Appoints Duane George as Chief Executive Officer. Featured in Advantive – Newsroom

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Advantive Appoints George as CEO. Featured in Quality Magazine

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Board Backs Duane George as Advantive's New CEO Amid Product and Growth Push. Featured in London Business Journal

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Work History

11-2025
Chief Executive Officer at Advantive
1-2024 - 11-2025
President, EMEA and APAC at Aptean
1-2022 - 1-2024
General Manager, EMEA and APAC at Aptean
2-2020 - 1-2022
Chief Product Officer at Aptean
12-2018 - 2-2020
General Manager, Process Group at Aptean

Education

1997 - 1998
Accounting from Kennesaw State University
2014 - 2014
Vista Equities High Potential Leadership Program from Vista Equities HPLP 4.0 2014

More Information

Social Presence :

Prographics :

Exp : 30 Location : Tampa, Florida, United States Job Level : Leadership Designation : Chief Executive Officer at Advantive
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Insights For Selling To Duane

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Duane is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Duane

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Duane move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Duane take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Duane

Personality Compatibility


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