Duane Jackson

Trailblazer
DISC Type : ID

Co-Founder at Sodium Software Ltd.

London, England, United Kingdom

Overview

Duane is a serial B2B SaaS founder focused on the accounting and payroll sectors. He created KashFlow, one of the first cloud accounting platforms, and Staffology, a payroll solution, both of which were acquired by IRIS Software Group. His latest venture is Sodium, a modern practice management platform for accountants.

He is a patron of The Princes Trust, a charity that helped him start his first business after being released from prison. Duane is passionate about supporting youth and ex-offender entrepreneurship, actively mentoring and giving back to the community that supported him. He is the author of "Four Thousand Days. "

After selling his first company for millions, he wrote a £100, 000 cheque to The Princes Trust, the same charity that helped him get started.

Personality Overview

Assertive

Charismatic

Persuasive

They do not mind taking risks and can make hard decisions, if necessary.  They are charming and have the ability to align others behind their decisions. They like to keep things under control.

Topics They Care About

B2B SaaS
He has founded and successfully exited multiple B2B SaaS companies, including KashFlow and Staffology, and is currently building his next venture, Sodium.
Youth Entrepreneurship
As a beneficiary and now a patron of The Prince's Trust, he actively supports programs that help disadvantaged young people and ex-offenders start businesses.
API-First Software
His recent ventures, Staffology and Sodium, were built with an API-first approach, indicating a strong belief in creating interconnected and extensible software platforms.

Media Appearances

Duane has no verified media appearances

Work History

10-2025
Co-Founder at Sodium Software Ltd.
5-2025
Co-Founder at CIS Manager
1-2021 - 4-2024
Senior Technical Director at IRIS Software Group
11-2018 - 1-2021
CEO & Founder at Staffology Saas Payroll
11-2016 - 8-2021
Co-Founder / Director at Code 4000

Education

Duane has no verified education history

More Information

Social Presence :

Prographics :

Exp : 22 Location : London, England, United Kingdom Job Level : Leadership Designation : Co-Founder at Sodium Software Ltd.
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Insights For Selling To Duane

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Keep your pitch focused on the impact but nurture the relationship too
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Duane is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Duane

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Duane move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Duane take some risk or not?

  • They can take risks if necessary.

You And Duane

Personality Compatibility


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