Duncan Lowe

Questioner
DISC Type : c

Group Head of Digital Technology at Frasers Group

Farnsfield, England, United Kingdom

Overview

As Group Head of Digital Technology at Frasers Group, Duncan Lowe leads a significant digital transformation in retail. With an MSc in Human-Computer Interaction, he spearheads the adoption of MACH architecture and AI-driven capabilities to innovate the companys digital platforms and enhance the customer shopping experience.

Outside of his core role, Duncan is described by colleagues as a "great guy" and a proud Scot. His professional interests extend to major technology companies like IBM and Oracle, reflecting a deep-seated passion for the broader tech industry and its key players.

He is pioneering the implementation of "Agentic Commerce" at Frasers Group, launching a new AI-driven shopping channel for the companys major websites.

Personality Overview

Value Seeker

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Agentic Commerce
He is actively championing and leading the integration of AI-driven shopping channels, viewing it as a transformative step for the customer experience at Frasers Group.
Digital Transformation
He is leading one of the most significant digital transformations in the retail sector, rebuilding platforms on a cutting-edge MACH-based architecture.
Team Leadership
He is focused on growing his Digital Technology team, actively hiring new talent to deliver on the company's ambitious strategic vision and platform development.

Media Appearances

Duncan has no verified media appearances

Work History

11-2024
Group Head of Digital Technology at Frasers Group
12-2019 - 11-2024
Head of Digital Platform Engineering at Frasers Group
4-2014 - 11-2019
Head of Web Development at Sports Direct
2-2009 - 3-2014
Web Development Manager at Sports Direct
5-2005 - 1-2009
Principal Consultant at IVIS Group

Education

MSc in Human Computer Interaction from Heriot-Watt University
Postgraduate Diploma in Computer Based Engineering Systems from Abertay University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Farnsfield, England, United Kingdom Job Level : Mid-senior Designation : Group Head of Digital Technology at Frasers Group
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Insights For Selling To Duncan

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Duncan is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Duncan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Duncan move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Duncan take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Duncan

Personality Compatibility


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