Linus Hinzmann in

Linus Hinzmann

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Senior Vice President Customer & International Board Member at Lidl International
📍 Berlin, Berlin, Germany

Linus Hinzmann is the Global SVP & International Board Member at Lidl, leading digital transformation and customer-centricity for Europes largest retailer. His 20+ year career includes leadership roles at H&M and Philips, with a focus on e-commerce, marketing, and technology. He holds MBAs from Yale and IE Business School.

Having lived in seven countries across Asia, Europe, and the US, Linus has a global perspective. He is an avid football fan, following the UEFA Womens EURO 2025, and enjoys spending time outdoors, particularly hiking on Swiss mountain trails to recharge and find inspiration.

Unique fact: Linus is an intrapreneur who successfully launched Singular Society, a new membership-based retail venture, within the H&M Group in Germany.

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Current Role
Senior Vice President Customer & International Board Member
Job Level
Leadership
Location
Berlin, Berlin, Germany
Personality Overview

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Priorities

Topics Linus cares about

Customer Experience
Drives customer-centricity at Lidl, focusing on transforming deep customer understanding into inspiring solutions at every touchpoint, as stated in his motto: "Understand me and surprise me. "
Digital Transformation
Leads global digital and omnichannel strategy at Lidl, drawing on extensive experience from transforming digital, physical, and tech solutions for all H&M Group brands.
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Career

Work history

Senior Vice President Customer & International Board Member
Lidl International
Singular Society Germany (H&M Group venture), while at H&M
Singular Society
CTO I General Manager Tech - Europe & Africa
H&M
CDO I General Manager E-Commerce - Central Europe
H&M
CMO | Head of Marketing & Communications - Germany
H&M
In the press

Media appearances

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Education
Master of Business Administration (MBA)
Yale School of Management
Master of Business Administration (MBA)
IE Business School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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