Linus Hinzmann

Visionary
DISC Type : Ds

Senior Vice President Customer & International Board Member at Lidl International

Berlin, Berlin, Germany

Overview

Linus Hinzmann is the Global SVP & International Board Member at Lidl, leading digital transformation and customer-centricity for Europes largest retailer. His 20+ year career includes leadership roles at H&M and Philips, with a focus on e-commerce, marketing, and technology. He holds MBAs from Yale and IE Business School.

Having lived in seven countries across Asia, Europe, and the US, Linus has a global perspective. He is an avid football fan, following the UEFA Womens EURO 2025, and enjoys spending time outdoors, particularly hiking on Swiss mountain trails to recharge and find inspiration.

Unique fact: Linus is an intrapreneur who successfully launched Singular Society, a new membership-based retail venture, within the H&M Group in Germany.

Personality Overview

Fast But Thoughtful

Direct & Assertive

Objective Evaluator

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Customer Experience
Drives customer-centricity at Lidl, focusing on transforming deep customer understanding into inspiring solutions at every touchpoint, as stated in his motto: "Understand me and surprise me. "
Digital Transformation
Leads global digital and omnichannel strategy at Lidl, drawing on extensive experience from transforming digital, physical, and tech solutions for all H&M Group brands.
Team Empowerment
Passionate about inspiring and leading high-performing teams by sharing energy and support. Recommendations frequently praise him as a leader who develops and motivates his people.

Media Appearances

Linus has no verified media appearances

Work History

Senior Vice President Customer & International Board Member at Lidl International
Singular Society Germany (H&M Group venture), while at H&M at Singular Society
CTO I General Manager Tech - Europe & Africa at H&M
CDO I General Manager E-Commerce - Central Europe at H&M
CMO | Head of Marketing & Communications - Germany at H&M

Education

Master of Business Administration (MBA) from Yale School of Management
Master of Business Administration (MBA) from IE Business School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Berlin, Berlin, Germany Job Level : Leadership Designation : Senior Vice President Customer & International Board Member at Lidl International
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Insights For Selling To Linus

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Linus is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Linus

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Linus move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Linus take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Linus

Personality Compatibility


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