Duncan Ritchie

Critic
DISC Type : C

Vice President, People & Culture Technology at Aritzia

Greater Vancouver Metropolitan Area, Canada

Overview

Duncan is a technology leader in People & Culture at Aritzia, where he focuses on building human-centered HR platforms. He is certified in Workday HCM & Payroll and previously led a large-scale HR technology transformation supporting over 200,000 employees at Loblaw Companies Limited.

He values creating strong partnerships and fostering team connection, finding simple, informal get-togethers with colleagues to be meaningful. He also engages with the broader professional community at events focused on improving the employee experience.

Colleagues and partners consistently describe him as a calm leader with impeccable work ethics, who is highly organized and detail-oriented.

Personality Overview

Objective Thinker

Negotiator

Critic

They enjoy working alone and do not rely on others very often.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

HR Tech Transformation
His career is defined by building and modernizing HR platforms in complex, high-growth organizations like Aritzia and Loblaw.
Human-Centred Solutions
He explicitly focuses on creating thoughtful, human-centred technology experiences that support the entire employee lifecycle.
Workday Platform
He holds multiple Workday certifications and has extensive experience leading platform expansions and core modernization projects for major corporations.

Media Appearances

Duncan has no verified media appearances

Work History

2-2026
Vice President, People & Culture Technology at Aritzia
2-2020 - 1-2026
Senior Director, People Process & Technology (Workday) at Loblaw Companies Limited
2-2018 - 2-2020
Director, Workday Practice at PwC Canada
7-2011 - 2-2018
Director, Global HRMS Reporting & Security (Workday) at Sun Life Financial
8-2010 - 6-2011
Workday Implementation Consultant, North American Workday Practice at Towers Watson

Education

1985 - 1988
Bachelors Degree from Trent University
2005 - 2005
PCP Certification from National Payroll Institute

More Information

Social Presence :

Prographics :

Exp : 31 Location : Greater Vancouver Metropolitan Area, Canada Job Level : Senior Designation : Vice President, People & Culture Technology at Aritzia
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Insights For Selling To Duncan

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Duncan is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Duncan

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Duncan move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Duncan take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Duncan

Personality Compatibility


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