Emma Davis

Questioner
DISC Type : c

Senior Vice President Insight at All3Media

London, England, United Kingdom

Overview

Emma Davis is the Senior Vice President of Insight at All3Media, where she specializes in analyzing public opinion to provide strategic direction. A graduate of the University of Exeter with a certification in Power BI, she is a strong communicator skilled in articulating the story behind the data to guide business strategy.

Emma manages a nationwide in-house audience panel of 2, 000 people, finding the story behind the numbers to articulate the voice of the audience.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Audience Insight
Manages a 2, 000-person audience panel to provide insights and articulate the voice of the audience to senior stakeholders.
Data Storytelling
Focuses on finding the compelling narrative behind the numbers to explain audience behavior and inform strategy.
Strategic Direction
Uses her analysis of public opinion and audience data to provide strategic guidance to business leaders and stakeholders.

Media Appearances

Emma has no verified media appearances

Work History

1-2025
Senior Vice President Insight at All3Media
4-2022
Insights Manager at All3Media
4-2018
Senior Insight Exec at all3media International
2-2017 - 4-2018
Audiences Manager at ITV
3-2015 - 2-2017
Audiences Executive, Factual, News, Daytime, Sport and CITV at ITV

Education

2008 - 2011
BA from University of Exeter
English Literature (A) from Kenilworth School

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Leadership Designation : Senior Vice President Insight at All3Media
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Emma

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Emma take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Emma

Personality Compatibility


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