Dunia Ibarra

Critic
DISC Type : C

Managing Partner at CAWA

Seattle, Washington, United States

Overview

Dunia Ibarra is the Founder and Managing Partner of CAWA, a media collective managing over $25 million in digital media spend. With over 15 years of experience, she specializes in media planning and buying across all channels for high-profile clients. She also holds a Programmatic Certification from MediaMath Academy.

Described by colleagues as thorough, detail-oriented, and collaborative, Dunia values team building and connection. She believes regular check-ins are a great way to connect distributed teams and foster a positive culture, ensuring everyone feels seen and heard even when working remotely.

She has specific expertise in the Hispanic media space, having managed negotiations for the largest U. S. Hispanic market, Los Angeles.

Personality Overview

Information Seeker

Critic

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Media Buying & Planning
As the founder of a media collective, she oversees media planning and multi-million dollar negotiations across digital, social, and traditional channels for major brands.
Hispanic Market Media
Possesses deep expertise in the Hispanic media space, having previously managed negotiations and purchasing for the Los Angeles market for both Spot TV and Radio.
Remote Team Culture
In a past role, she highlighted the importance of team-building exercises as a great way to connect with a distributed team and build strong professional relationships.

Media Appearances

Dunia has no verified media appearances

Work History

6-2016
Managing Partner at CAWA
2-2019
Digital Media Lead at XenoPsi
10-2016 - 2-2019
Media Lead at KPI Agency Inc.
4-2014 - 6-2016
Media Supervisor at INNOCEAN USA
3-2011 - 3-2014
Media Buying and Planning at Zubi Advertising Services

Education

Dunia has no verified education history

More Information

Social Presence :

Prographics :

Exp : 14 Location : Seattle, Washington, United States Job Level : Mid-senior Designation : Managing Partner at CAWA
URL has been copied!

Insights For Selling To Dunia

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dunia is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Dunia

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Dunia move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Dunia take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Dunia

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.