Durant Crum II, MBA

Questioner
DISC Type : c

Commercial Business Unit Lead - New Passenger Vehicle at Dakkota Integrated Systems

Detroit Metropolitan Area, United States

Overview

Durant has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Durant has no verified topics they care about

Media Appearances

Durant has no verified media appearances

Work History

9-2025
Commercial Business Unit Lead - New Passenger Vehicle at Dakkota Integrated Systems
6-2020
Head of Diversity & Inclusion, Marketing Activation and OEM Engagement at Dakkota Integrated Systems
6-2018 - 6-2020
Dual Role: Cost Estimator & Account Manager at Dakkota Integrated Systems
11-2015 - 6-2018
Financial Business Analyst at Dakkota Integrated Systems
8-2013 - 11-2015
Marketing & Sales Analyst at Dakkota Integrated Systems

Education

2017 - 2018
Master of Business Administration (MBA) from Northwood University - DeVos Graduate School
2008 - 2013
Bachelor of Arts (B.A.) from Michigan State University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Detroit Metropolitan Area, United States Job Level : Mid-senior Designation : Commercial Business Unit Lead - New Passenger Vehicle at Dakkota Integrated Systems
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Insights For Selling To Durant

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Durant is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Durant

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Durant move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Durant take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Durant

Personality Compatibility


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