Duygu Gunel in

Duygu Gunel

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Senior HR Director, Middle East, North Africa, Ukraine & Kazakhstan at adidas
📍 Dubai, United Arab Emirates

Duygu Gunel is the Senior HR Director at adidas, leading human resources for the Middle East, North Africa, Ukraine, and Kazakhstan. With a background in Psychology and Sociology from Boğaziçi University, she has extensive experience in HR leadership, including previous director roles at Mars.

She is passionate about creating human-centric work cultures that prioritize employee well-being and experience. This focus is informed by her academic background in understanding human behavior and her practical experience in large multinational corporations. She is also a mother of two.

During her time at Mars, she played a key role in leading an agile transformation within the HR department.

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Experience
11 Years
Current Role
Senior HR Director, Middle East, North Africa, Ukraine & Kazakhstan
Job Level
Senior
Location
Dubai, United Arab Emirates
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Duygu cares about

Human-Centric Culture
Focuses on creating positive employee experiences and prioritizing well-being, a theme she has discussed in interviews about her HR philosophy.
Emerging Markets
Has extensive experience leading HR functions across complex and diverse emerging markets for global brands like adidas and Mars.
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Career

Work history

10-2022
Senior HR Director, Middle East, North Africa, Ukraine & Kazakhstan
adidas
5-2022 - 9-2022
HR Director, Turkey & Israel
adidas
8-2018 - 5-2022
HR Director, Turkey
adidas
7-2017 - 8-2018
HR Director, Central Eurasia, Belarus and Turkey
Mars
6-2014 - 6-2017
HR Director, Turkey
Mars
In the press

Media appearances

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Education
1999 - 2004
Psychology
Boğaziçi University
1999 - 2004
Sociology
Boğaziçi University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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