Duygu Gunel

Critic
DISC Type : C

Senior HR Director, Middle East, North Africa, Ukraine & Kazakhstan at adidas

Dubai, United Arab Emirates

Overview

Duygu Gunel is the Senior HR Director at adidas, leading human resources for the Middle East, North Africa, Ukraine, and Kazakhstan. With a background in Psychology and Sociology from Boğaziçi University, she has extensive experience in HR leadership, including previous director roles at Mars.

She is passionate about creating human-centric work cultures that prioritize employee well-being and experience. This focus is informed by her academic background in understanding human behavior and her practical experience in large multinational corporations. She is also a mother of two.

During her time at Mars, she played a key role in leading an agile transformation within the HR department.

Personality Overview

Negotiator

Information Seeker

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Human-Centric Culture
Focuses on creating positive employee experiences and prioritizing well-being, a theme she has discussed in interviews about her HR philosophy.
Emerging Markets
Has extensive experience leading HR functions across complex and diverse emerging markets for global brands like adidas and Mars.
Brand and Culture
Believes in connecting a company's external brand attitude, such as adidas' "Impossible Is Nothing", directly to the internal work culture and purpose.

Media Appearances

Duygu has no verified media appearances

Work History

10-2022
Senior HR Director, Middle East, North Africa, Ukraine & Kazakhstan at adidas
5-2022 - 9-2022
HR Director, Turkey & Israel at adidas
8-2018 - 5-2022
HR Director, Turkey at adidas
7-2017 - 8-2018
HR Director, Central Eurasia, Belarus and Turkey at Mars
6-2014 - 6-2017
HR Director, Turkey at Mars

Education

1999 - 2004
Psychology from Boğaziçi University
1999 - 2004
Sociology from Boğaziçi University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Dubai, United Arab Emirates Job Level : Senior Designation : Senior HR Director, Middle East, North Africa, Ukraine & Kazakhstan at adidas
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Insights For Selling To Duygu

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Duygu is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Duygu

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Duygu move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Duygu take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Duygu

Personality Compatibility


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