Dwaraka Reddy

Evaluator
DISC Type : CDS

Senior Manager - Digital Sales at Eridium Digital

Bengaluru, Karnataka, India

Overview

Dwaraka is a growth leader at Eridium Digital with 12+ years in B2B sales, specializing in AI-led SEO for the tech sector. He holds an MBA from the University of Mysore. Colleagues describe him as dedicated, sincere, and professional, with a focus on turning marketing into a measurable growth engine.

He was recognized as the "Top BD Champion of 2020" for his outstanding performance in business development.

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

AI-Driven SEO
His current role and recent content focus on leveraging AI to navigate search volatility and drive organic traffic growth for B2B technology companies.
B2B Demand Generation
His career centers on building revenue through demand-driven strategies, aiming to deliver measurable outcomes like increased inbound leads and faster pipeline velocity for enterprise clients.
Sales & Marketing Alignment
He advocates for integrating sales insights into SEO strategy to better address prospect questions, handle common objections, and understand what ultimately drives deals forward.

Media Appearances

Dwaraka has no verified media appearances

Work History

5-2024
Senior Manager - Digital Sales at Eridium Digital
1-2021 - 4-2024
Senior Business Development Manager at LakeB2B
10-2017 - 4-2024
Senior Business Development Consultant - Digital Marketing Services at LakeB2B
1-2016 - 4-2024
Business Development Consultant at LakeB2B
8-2015 - 12-2015
Business Development & Digital Marketing Executive at KAPSYSTEM - Bulk SMS Service Provider Company

Education

2011 - 2013
MBA/PGPM from University of Mysore
2008 - 2011
Bachelor of Science (BSc) from Sri Venkateswara University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Senior Manager - Digital Sales at Eridium Digital
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Insights For Selling To Dwaraka

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dwaraka is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Dwaraka

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Dwaraka move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Dwaraka take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Dwaraka

Personality Compatibility


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