E.B. Sonheim

Inspirer
DISC Type : id

Director of Marketing at Feyen Zylstra

Grand Rapids Metropolitan Area, United States

Overview

E.B. has no verified overview

Personality Overview

Confident & Optimistic

Achievment Oriented

Charming & Persuasive

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

E.B. has no verified topics they care about

Media Appearances

E.B. has no verified media appearances

Work History

1-2020
Director of Marketing at Feyen Zylstra
1-2016 - 1-2020
Marketing Manager at Feyen Zylstra
8-2013 - 1-2016
Marketing Coordinator at Feyen Zylstra
1-2013 - 7-2016
Sales Consultant at Women's LifeStyle Magazine, Inc.
3-2012 - 1-2013
Marketing Coordinator at The Gilmore Collection

Education

2009 - 2013
Bachelor of Arts - BA from Calvin University
8-2024 - 7-2025
Grand Rapids Chamber of Commerce from Leadership Grand Rapids- Class of 2025

More Information

Social Presence :

Prographics :

Exp : 19 Location : Grand Rapids Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Marketing at Feyen Zylstra
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Insights For Selling To E.B.

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with E.B. is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from E.B.

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will E.B. move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can E.B. take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And E.B.

Personality Compatibility


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