Easton Beckman

Energizer
DISC Type : I

National Sales Manager at Textron Specialized Vehicles

Greater Augusta Area, United States

Overview

Easton Beckman is a results-oriented National Sales Manager at Textron Specialized Vehicles, driving success for the E-Z-GO and Cushman brands. With a Bachelor of Science from the University of Wisconsin–Oshkosh, he excels in B2B/B2C sales and dealer development. Colleagues describe him as high-energy, passionate, and a great communicator dedicated to exceeding expectations.

His career reflects a deep passion for the powersports industry, progressing from a dealership specialist to managing regional and national sales. His experience with Arctic Cats snow and dirt vehicle marketing showcases a strong connection to outdoor and motorized recreation, blending professional expertise with personal interest in the field.

He once managed the successful planning and execution of over 40 events a year with a seven-figure program budget for Arctic Cat.

Personality Overview

Informal

Full Of Energy

Imaginative

They are really good at seeing what the long-term impacts of their decisions could be.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Dealer Network Development
His career progression from Regional to National Sales Manager at Textron focuses on managing dealer performance and developing new sales opportunities through dealer networks.
Powersports Industry
His entire career, from a dealership role to managing brands like Arctic Cat, E-Z-GO, and Cushman, is centered within the powersports sector.
Experiential Marketing
Previously created and executed comprehensive event marketing strategies for Arctic Cat, managing over 40 events and a large budget annually to drive consumer engagement.

Media Appearances

Easton has no verified media appearances

Work History

7-2024
National Sales Manager at Textron Specialized Vehicles
9-2018 - 7-2024
Regional Sales Manager, Midwest for Textron Specialized Vehicles - E-Z-GO and Cushman at Textron Specialized Vehicles
12-2017 - 9-2018
Event Marketing Specialist for Arctic Cat Snow at Textron Specialized Vehicles
9-2016 - 12-2017
Field Marketing Specialist for Arctic Cat Dirt/Snow at Textron Specialized Vehicles
2013 - 2016
Powersports Specialist at Team Winnebagoland

Education

2010 - 2014
Bachelor of Science (B.S.) from University of Wisconsin–Oshkosh

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Augusta Area, United States Job Level : Middle Designation : National Sales Manager at Textron Specialized Vehicles
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Insights For Selling To Easton

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Do some small talk, ask them how things are going on their side
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Easton is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Easton

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Easton move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Easton take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Easton

Personality Compatibility


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