Ebru C.

Inquirer
DISC Type : cd

US Loyalty & CRM Coordinator at Shell

Houston, Texas, United States

Overview

Ebru is a CRM and loyalty marketing expert at Shell, focused on enhancing customer experience through data-driven personalization, CDP integration, and gamification. A graduate of Middle East Technical University, she is described by colleagues as a knowledgeable, strategic, and creative collaborator.

Outside of work, she is passionate about giving back to the community, serving on the boards for Asians Against Domestic Abuse and the American Turkish Association of Houston. Her interests include running, traveling, folk dancing, and she is a strong supporter of workforce equality.

Ebru is an active folk dancer.

Personality Overview

Judgemental

Hard To Convince

Demanding

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Customer Loyalty
Leads CRM and loyalty strategy for Shell, focusing on optimizing customer journeys and designing gamification to increase engagement and retention.
Community Engagement
Holds board member positions at Asians Against Domestic Abuse and the American Turkish Association of Houston, reflecting a passion for community impact and non-profit leadership.
Data-Driven Marketing
Spearheaded the integration of a Customer Data Platform (CDP) at Shell to enhance personalization and multi-channel consistency in marketing efforts.

Media Appearances

#284: Fuel Rewards from Shell – Award‑Winning Loyalty Celebrates 10 Years Delighting Customers. Featured in LetsTalkLoyalty.com

See Now

Work History

12-2018
US Loyalty & CRM Coordinator at Shell
4-2015 - 11-2018
Global Marketing Excellence Manager at Shell
9-2013 - 4-2015
Program Manager Business Development at Shell
10-2004 - 8-2005
Consultant at Ernst & Young
8-2003 - 10-2004
Corporate Banking - Assistant Manager at Disbank

Education

3-2022 - 6-2022
Online Program from Northwestern University - Kellogg School of Management
1998 - 2003
Bachelor of Science (BS) from Orta Doğu Teknik Üniversitesi / Middle East Technical University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Houston, Texas, United States Job Level : Junior Designation : US Loyalty & CRM Coordinator at Shell
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Insights For Selling To Ebru

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ebru is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Ebru

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Ebru move?

  • Their decision making speed is somewhere in the middle.
  • Can Ebru take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Ebru

Personality Compatibility


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