Ebru C. in

Ebru C.

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US Loyalty & CRM Coordinator at Shell
📍 Houston, Texas, United States

Ebru is a CRM and loyalty marketing expert at Shell, focused on enhancing customer experience through data-driven personalization, CDP integration, and gamification. A graduate of Middle East Technical University, she is described by colleagues as a knowledgeable, strategic, and creative collaborator.

Outside of work, she is passionate about giving back to the community, serving on the boards for Asians Against Domestic Abuse and the American Turkish Association of Houston. Her interests include running, traveling, folk dancing, and she is a strong supporter of workforce equality.

Ebru is an active folk dancer.

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Experience
14 Years
Current Role
US Loyalty & CRM Coordinator
Job Level
Junior
Location
Houston, Texas, United States
Personality Overview

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Priorities

Topics Ebru cares about

Customer Loyalty
Leads CRM and loyalty strategy for Shell, focusing on optimizing customer journeys and designing gamification to increase engagement and retention.
Community Engagement
Holds board member positions at Asians Against Domestic Abuse and the American Turkish Association of Houston, reflecting a passion for community impact and non-profit leadership.
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Career

Work history

12-2018
US Loyalty & CRM Coordinator
Shell
4-2015 - 11-2018
Global Marketing Excellence Manager
Shell
9-2013 - 4-2015
Program Manager Business Development
Shell
10-2004 - 8-2005
Consultant
Ernst & Young
8-2003 - 10-2004
Corporate Banking - Assistant Manager
Disbank
In the press

Media appearances

#284: Fuel Rewards from Shell – Award‑Winning Loyalty Celebrates 10 Years Delighting Customers. Featured in LetsTalkLoyalty.com
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Education
3-2022 - 6-2022
Online Program
Northwestern University - Kellogg School of Management
1998 - 2003
Bachelor of Science (BS)
Orta Doğu Teknik Üniversitesi / Middle East Technical University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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