Ed Airey

Pioneer
DISC Type : DIS

Strategic Marketing Consultant at EA Marketing Services

Greater Boston, United States

Overview

Ed Airey is a high-tech marketing leader with over 20 years of experience, specializing in go-to-market strategy for mainframe modernization, DevSecOps, and GenAI. A graduate of Southern New Hampshire University with a Global MBA, people describe him as reliable, articulate, competent, and intelligent. He focuses on transforming technology into business value through strategic planning and execution.

He has a strong interest in community engagement within his professional sphere, demonstrated by his active participation and volunteer efforts at industry events. This commitment to fostering skill development extends to his work with academic communities, where he acts as an evangelist for application modernization.

He received the RAVE (Recognize a Valiant Effort) Award from the SHARE user group for his exceptional volunteer efforts that enhanced the educational experience for attendees.

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Mainframe Modernization
A core focus of his career and recent thought leadership, including podcasts and articles discussing the use of AI to analyze, transform, and modernize legacy systems.
Go-to-Market Strategy
His primary professional function, where he specializes in creating integrated strategies, content, and digital tools to help technology companies scale into new markets.
Generative AI
He actively posts about the role of GenAI in accelerating application modernization, reducing technical debt, and generating business requirements documentation from legacy code.

Media Appearances

Ed has no verified media appearances

Work History

4-2025
Strategic Marketing Consultant at EA Marketing Services
10-2023 - 4-2025
VP of Marketing at AveriSource
2-2023 - 10-2023
Director of Solutions / Product Marketing at OpenText
7-2011 - 2-2023
Director Solutions / Product Marketing at Micro Focus
8-2011 - 7-2015
Product Marketing Director | Application Development & Modernization at Micro Focus

Education

2005 - 2008
Global MBA from Southern New Hampshire University
2005 - 2008
Master's of Science from Southern New Hampshire University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Boston, United States Job Level : N/A Designation : Strategic Marketing Consultant at EA Marketing Services
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Insights For Selling To Ed

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ed is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Ed

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Ed move?

  • They are generally fast movers and can take quick decisions
  • Can Ed take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Ed

Personality Compatibility


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