Ed is a C-level executive with over 40 years of experience leading sales and marketing for iconic toy and pet companies like Hasbro, Hornby, and Carrera. He is currently the EVP & Chief Revenue Officer at Snorble, an AI EdTech start-up, and runs a consultancy. People describe him as hard-working, insightful, and decisive.
Outside of his extensive career in the childrens product space, Ed has a clear passion for creative storytelling and innovation that extends to his personal interests. He is a proud father, celebrating his sons success as a story editor for a popular Netflix childrens animated series, connecting his professional and family life.
He was a 2024 Toy Industry Hall of Fame nominee, a significant recognition of his long-standing contributions.
Read the full overview →They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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