Ed Gershowitz

Inspirer
DISC Type : di

EVP/Chief Revenue Officer at Snorble

Greater Philadelphia, United States

Overview

Ed is a C-level executive with over 40 years of experience leading sales and marketing for iconic toy and pet companies like Hasbro, Hornby, and Carrera. He is currently the EVP & Chief Revenue Officer at Snorble, an AI EdTech start-up, and runs a consultancy. People describe him as hard-working, insightful, and decisive.

Outside of his extensive career in the childrens product space, Ed has a clear passion for creative storytelling and innovation that extends to his personal interests. He is a proud father, celebrating his sons success as a story editor for a popular Netflix childrens animated series, connecting his professional and family life.

He was a 2024 Toy Industry Hall of Fame nominee, a significant recognition of his long-standing contributions.

Personality Overview

Generous

Confident & Optimistic

Charming & Persuasive

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

AI in EdTech
As EVP/CRO of Snorble, he is focused on an AI-powered children's development system that helps families establish healthy routines, describing it as "the next big thing. "
Toy Industry Innovation
A 40-year industry veteran, he was 'blown away' by the innovation of Transformers at launch and sees Snorble as the next major advancement in the toy sector.
Brand Storytelling
He emphasizes the importance of a great backstory for a product's success, a belief he's held since his time working on major brands at Hasbro.

Media Appearances

Ed has no verified media appearances

Work History

1-2022
EVP/Chief Revenue Officer at Snorble
6-2020
Principal at EDGE Sales Associates LLC
4-2017 - 6-2020
President & General Manager at Hornby America
6-2009 - 12-2016
President, North America at Carrera Of America, Inc.
1-2008 - 6-2009
Sr. Vice President at Carrera of America Inc.

Education

B.A. from Rider University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Philadelphia, United States Job Level : Mid-senior Designation : EVP/Chief Revenue Officer at Snorble
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Insights For Selling To Ed

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game
  • Clearly address the competitive aspects

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ed is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Ed

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Ed move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Ed take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Ed

Personality Compatibility


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