Ed Lachman

Enthusiast
DISC Type : i

Chief Operating Officer at 9to5 Seating

Irvine, California, United States

Overview

Ed has no verified overview

Personality Overview

Amiable & Agreeable

Story Driven

Non-Confrontational

They are more about building relationships than just cutting deals.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Ed has no verified topics they care about

Media Appearances

Ed has no verified media appearances

Work History

3-2024
Chief Operating Officer at 9to5 Seating
5-2019 - 3-2024
VP of Engineering at 9to5 Seating
8-2018 - 5-2019
Director Of Process Engineering at 9to5 Seating
5-2017 - 8-2018
Sr. Process Engineering Manager at RSI Home Products, Inc.
8-2012 - 5-2017
Business Systems Manager at RSI Home Products, Inc.

Education

9-2012 - 5-2015
Master of Business Administration - MBA from USC Marshall School of Business
2001 - 2005
Bachelor's Degree from UC San Diego

More Information

Social Presence :

Prographics :

Exp : 15 Location : Irvine, California, United States Job Level : Leadership Designation : Chief Operating Officer at 9to5 Seating
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Insights For Selling To Ed

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ed is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Ed

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Ed move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Ed take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Ed

Personality Compatibility


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