Ed Leighton FRSA

Judge
DISC Type : Dc

Strategy Director at The Connection Project LTD

London Area, United Kingdom

Overview

Ed has no verified overview

Personality Overview

Features Driven

Demanding

Objective Thinker

They prefer to be the ones controlling the conversation or defining the terms.  They respond better to strong and respectful interactions. They take a lot of pride in personal achievements.

Topics They Care About

Ed has no verified topics they care about

Media Appearances

Ed has no verified media appearances

Work History

11-2025
Strategy Director at The Connection Project LTD
4-2025 - 9-2025
Group Director, Strategy and Research (acting) at Ofcom
8-2020 - 4-2025
Director of Strategy and Policy at Ofcom
8-2017 - 8-2020
Principal, Public Policy at Ofcom
7-2009 - 9-2009
Survey Project Manager at David Drew MP

Education

2007 - 2010
Bachelor's degree from The London School of Economics and Political Science (LSE)
2000 - 2007
Education details unavailable from Rednock School

More Information

Social Presence :

Prographics :

Exp : 11 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Strategy Director at The Connection Project LTD
URL has been copied!

Insights For Selling To Ed

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ed is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ed

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Ed move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Ed take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Ed

Personality Compatibility


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