Ed W.

Go-getter
DISC Type : d

Managing Director at Stuga Machinery Group

Great Yarmouth, England, United Kingdom

Overview

Ed is a decisive strategist and team leader with over 20 years of experience in senior management, sales, and operations within the manufacturing and packaging machinery industries. He excels at building powerful business plans and fostering winning team cultures. He holds a Bachelor of Engineering from the University of Gloucestershire.

Outside of work, Ed shows a passion for the performing arts, having been deeply moved by a recent theatre performance of Les Misérables. He also actively supports charitable causes, using his platform to bring awareness to fundraising efforts for medical research.

He has a keen interest in economic and political history, referencing Margaret Thatchers economic philosophies from the 1980s.

Personality Overview

Vision Oriented

Direct & Candid

Fast-Paced

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Business Growth Strategy
His career focuses on building business plans and strategies that deliver results, with a strong emphasis on sales performance, growth, and profitability.
Sales & Operations
He is adept at managing both sales and operational responsibilities simultaneously, ensuring balanced decision-making between growth and quality.
Team Culture
He is passionate about fostering a collaborative, open, and winning culture where team members can thrive and develop.

Media Appearances

Ed has no verified media appearances

Work History

1-2023
Managing Director at Stuga Machinery Group
7-2022 - 1-2023
Sales & Commercial Director at Stuga Machinery Group
8-2019 - 7-2022
Sales Director at ULMA Packaging UK
4-2010 - 7-2019
Business Unit Manager at MULTIVAC UK
12-2006 - 4-2010
Key Account Sales Manager at Marchesini Group S.p.A.

Education

9-1994 - 6-1998
Bachelor of Engineering - BE from University of Gloucestershire

More Information

Social Presence :

Prographics :

Exp : 19 Location : Great Yarmouth, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Stuga Machinery Group
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Insights For Selling To Ed

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ed is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Ed

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ed move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Ed take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Ed

Personality Compatibility


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