James Bruce

Go-getter
DISC Type : d

Area Sales Manager at Voortman Steel Machinery

United Kingdom

Overview

James Bruce is an Area Sales Manager at Voortman Steel Machinery, responsible for driving sales and sharing innovative automated production solutions with businesses across the UK and Ireland. He is committed to enhancing client productivity and efficiency by educating them on cutting-edge technology.

Described by colleagues as personable, genuine, and values-driven, James is a customer-focused professional dedicated to his team. He holds NVQ Level 3 certifications in both Customer Service and Leadership Management, reflecting his commitment to professional development and excellence in his field.

He is a two-time winner of the Q4 Incentive award, showcasing his consistent high performance.

Personality Overview

Challenger

Fast-Paced

Decisive

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Steel Fabrication Automation
His primary role involves selling and promoting automated machinery to improve fabrication processes. He frequently posts about automation's benefits and new Voortman systems.
UK & Irish Steel Industry
His sales territory covers the UK and Ireland, and he actively participates in industry events such as The Irish Steel Awards to support and celebrate the sector.
Customer Education
A key part of his role is ensuring customers understand the value of new technology, leveraging his strong communication skills to help them digitalize their operations.

Media Appearances

James has no verified media appearances

Work History

2-2024
Area Sales Manager at Voortman Steel Machinery
9-2023 - 2-2024
Area Sales Engineer at FICEP (UK) LIMITED
5-2023 - 9-2023
Area Sales Manager (UK & Europe) at KUTAVAR | CNC Plasma Cutting Table Manufacturer
3-2018 - 5-2023
Regional Sales Executive (UK & Ireland) at Messer Cutting Systems
2-2017 - 3-2018
Field Sales Manager at LSL Land & New Homes

Education

2006 - 2008
level 2 Motor Vehicle from New College Durham

More Information

Social Presence :

Prographics :

Exp : 8 Location : United Kingdom Job Level : Middle Designation : Area Sales Manager at Voortman Steel Machinery
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from James

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They are neither the fastest decision makers nor the slowest.
  • Can James take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And James

Personality Compatibility


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