Ed Waters in

Ed Waters

Wildcard · DISC type cis
Director at Cloud Layer
📍 Hampshire, England, United Kingdom

Ed Waters is the Director at Cloud Layer, where he holds full P&L responsibility and helps organizations optimize multi-cloud environments across Microsoft, AWS, and Google Cloud. With a background in sales and operations, he specializes in cloud spend, FinOps, and licensing rationalization. He holds certifications in Microsoft 365 and Azure Fundamentals.

He recently analyzed the new Microsoft E7 license, highlighting how it consolidates E5, Copilot, and Entra add-ons, changing the conversation around building a software stack.

Read the full overview →
Experience
14 Years
Current Role
Director
Job Level
Mid-senior
Location
Hampshire, England, United Kingdom
Personality Overview

How Ed shows up

Friendly But Slow
ROI Driven
Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Priorities

Topics Ed cares about

Cloud FinOps
His current role is focused on helping organizations identify wasted spend and take control of their cloud environments across Microsoft, AWS, and Google Cloud.
Microsoft Licensing
He actively shares insights on complex Microsoft licensing, such as the strategic implications of the new E7 suite for organizations.
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Career

Work history

1-2026
Director
Cloud Layer
12-2025
Director of US
2Data
1-2024 - 12-2025
Sales & Operations Director
2Data
1-2022 - 12-2023
Sales Lead
2Data
3-2019 - 1-2022
Cloud Business Development Manager
Arrow ECS United Kingdom
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2009
B.Tech in Business
HSDC Alton
2002 - 2007
Education details unavailable
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Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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