Ed Waters

Wildcard
DISC Type : cis

Director at Cloud Layer

Hampshire, England, United Kingdom

Overview

Ed Waters is the Director at Cloud Layer, where he holds full P&L responsibility and helps organizations optimize multi-cloud environments across Microsoft, AWS, and Google Cloud. With a background in sales and operations, he specializes in cloud spend, FinOps, and licensing rationalization. He holds certifications in Microsoft 365 and Azure Fundamentals.

He recently analyzed the new Microsoft E7 license, highlighting how it consolidates E5, Copilot, and Entra add-ons, changing the conversation around building a software stack.

Personality Overview

Friendly But Slow

ROI Driven

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Cloud FinOps
His current role is focused on helping organizations identify wasted spend and take control of their cloud environments across Microsoft, AWS, and Google Cloud.
Microsoft Licensing
He actively shares insights on complex Microsoft licensing, such as the strategic implications of the new E7 suite for organizations.
Multi-Cloud Strategy
He advises IT leaders and procurement teams on creating efficient and scalable strategies for multi-cloud environments.

Media Appearances

Ed has no verified media appearances

Work History

1-2026
Director at Cloud Layer
12-2025
Director of US at 2Data
1-2024 - 12-2025
Sales & Operations Director at 2Data
1-2022 - 12-2023
Sales Lead at 2Data
3-2019 - 1-2022
Cloud Business Development Manager at Arrow ECS United Kingdom

Education

2007 - 2009
B.Tech in Business from HSDC Alton
2002 - 2007
Education details unavailable from Bohunt

More Information

Social Presence :

Prographics :

Exp : 14 Location : Hampshire, England, United Kingdom Job Level : Mid-senior Designation : Director at Cloud Layer
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Insights For Selling To Ed

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ed is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Ed

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Ed move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Ed take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Ed

Personality Compatibility


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