Eda ÖRGÜN ÇETİN

Critic
DISC Type : C

Finance Manager at Trendyol Go

Istanbul, Istanbul, Türkiye

Overview

Eda is a results-driven Senior Finance Manager with over 12 years of experience in e-commerce, retail, and audit. A Certified Public Accountant (CPA) and graduate of Yıldız Teknik Üniversitesi, she has a proven track record in strategic financial planning, system integration, and leading finance transformation projects for companies like Hepsiburada and PwC.

Based on her professional history and interests, Eda appears deeply focused on career growth within major multinational corporations and the fast-paced e-commerce sector. She follows industry leaders like Procter & Gamble, indicating a keen interest in corporate best practices and financial strategies at a global scale.

Unique fact: She managed the financial controlling for subsidiaries in seven different countries simultaneously during her time at LC Waikiki.

Personality Overview

ROI Driven

Critic

Precise

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Finance Transformation
Her career includes leading system integration projects and process developments, highlighting a focus on modernizing financial operations.
International Finance
Managed international finance at Hepsiburada (a NASDAQ-listed company) and oversaw financial control for seven countries at LC Waikiki.
E-commerce & Retail
Possesses extensive experience in the e-commerce and retail sectors through senior roles at Trendyol Go, Hepsiburada, and LC Waikiki.

Media Appearances

Eda has no verified media appearances

Work History

8-2025
Finance Manager at Trendyol Go
9-2021 - 6-2024
Head of International Finance at Hepsiburada (NASDAQ: HEPS)
8-2016 - 8-2021
Regional Financial Controller at LC Waikiki
9-2015 - 8-2016
Audit Manager at PwC
9-2013 - 9-2015
Senior Auditor at PwC

Education

2006 - 2010
BA from Yıldız Teknik Üniversitesi
2002 - 2006
Turkish-Mathematics from Fatih Vatan High School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Istanbul, Istanbul, Türkiye Job Level : Middle Designation : Finance Manager at Trendyol Go
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Insights For Selling To Eda

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eda is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Eda

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Eda move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Eda take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Eda

Personality Compatibility


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