Edd Beale

Inquirer
DISC Type : cd

Head of Product Engineering at Person Centred Software Ltd

Greater Southampton Area, United Kingdom

Overview

As the Head of Product Engineering at Person Centred Software, Edd leads the development of their Connected Care Platform for the social care sector. His career includes management roles in cloud software and video services at ActiveNav and Cisco. He holds an MEng from the University of Southampton and is actively growing his team.

Outside of work, Edd is a dedicated volunteer serving as an Emergency Ambulance Crew member for St. John Ambulance. This commitment to front-line care is a significant part of his life. He is also a certified Day Skipper, suggesting a personal interest in sailing, and holds a certification in mentoring.

Unique fact: He volunteers his time on the front line as an Emergency Ambulance Crew member for St. John Ambulance.

Personality Overview

ROI Conscious

Demanding

Judgemental

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

SaaS in Social Care
He leads the engineering team for a platform focused on the digital transformation of the social care sector through SaaS solutions.
Cloud Architecture
His career history at ActiveNav, Synamedi, and Cisco showcases extensive experience building and managing cloud-based SaaS products.
Building Engineering Teams
His recent activity shows a strong focus on hiring software architects, managers, and engineers to expand his product engineering team.

Media Appearances

Edd has no verified media appearances

Work History

5-2023
Head of Product Engineering at Person Centred Software Ltd
8-2019 - 5-2023
Cloud Software Development Manager at ActiveNav
10-2018 - 8-2019
Lead Customer Architect at Synamedia
2-2018 - 10-2018
Video Cloud Services Technical Leader at Cisco
1-2013 - 1-2018
Software Development Manager (SPVSS Sky Engineering) at Cisco

Education

1997 - 2001
MEng from University of Southampton
1991 - 1997
Education details unavailable from Dayncourt School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Southampton Area, United Kingdom Job Level : Mid-senior Designation : Head of Product Engineering at Person Centred Software Ltd
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Insights For Selling To Edd

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edd is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Edd

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Edd move?

  • Their decision making speed is somewhere in the middle.
  • Can Edd take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Edd

Personality Compatibility


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