Edd Pratt

Commander
DISC Type : D

Advanced Tax Strategist at Lucrum Technologies

Snohomish, Washington, United States

Overview

Edd Pratt is an Advanced Tax Strategist with over 20 years of experience helping small businesses and medical practices reduce their tax burdens. Holding a B. B. A. and a Certified Project+ Manager certification, he is described by colleagues as a gifted communicator, motivator, and leader skilled in developing new business.

Edd seems to value curiosity and a unique perspective, as seen in his professional posts where he encourages others to "Be Curious! ". This mindset likely extends to his personal interests, suggesting an appreciation for exploration and learning beyond his professional sphere.

Unique fact: He shared a distinct leadership metaphor, stating, "The view from behind the lead sled dog always looks the same! "

Personality Overview

Impact-Driven

Strong-Willed

Candid & Clear

More than the product, they care about the impact of the product.  They prefer to be the ones controlling the conversation or defining the terms. They respond well to strong and respectful communication.

Topics They Care About

Advanced Tax Strategy
His career focuses on introducing business owners to specialized tax strategies like R&D Tax Credits and Cost Segregation to eliminate or reduce their federal tax burden.
Medical Practice Finance
He specifically targets periodontists, dentists, and physicians, indicating a deep understanding of the financial challenges and opportunities unique to medical practices.
Small Business Growth
He helps small and medium-sized businesses unlock capital by reducing taxes and has a background in maximizing profit retention and business development.

Media Appearances

Edd has no verified media appearances

Work History

5-2025
Advanced Tax Strategist at Lucrum Technologies
1-2024
Founder at Recovered Revenue
7-2023
Appointed Agent at Champion Health Inc.
5-2022 - 5-2023
Senior Director of Service Business Development at The Lighthouse for the Blind, Inc.
10-2020
Business Development at Split Capital

Education

2014 - 2015
Bachelor of Business Administration (B.B.A.) from Western Governors University
1977 - 1979
AA from Columbia Basin College

More Information

Social Presence :

Prographics :

Exp : 30 Location : Snohomish, Washington, United States Job Level : Junior Designation : Advanced Tax Strategist at Lucrum Technologies
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Insights For Selling To Edd

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edd is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Edd

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Edd move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Edd take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Edd

Personality Compatibility


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