Eddie Austin

Examiner
DISC Type : sc

SVP, Media Strategy and Planning at INNOCEAN USA

Huntington Beach, California, United States

Overview

Eddie has no verified overview

Personality Overview

Overcautious

Status Quo Seeker

Unexpressive

The only way to convince them is by showing them examples and ample proof.  They are always well-planned and adopt a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Eddie has no verified topics they care about

Media Appearances

Eddie has no verified media appearances

Work History

8-2022
SVP, Media Strategy and Planning at INNOCEAN USA
3-2017
Senior Vice President, Kia Media Planning at INNOCEAN USA
5-2016
VP, Kia Media Planning at INNOCEAN USA
7-2011 - 8-2015
VP, Kia Media Planning at Innocean Worldwide
2-2011 - 7-2011
Director of Marketing/Media Director at Farmers Insurance & Financial Services

Education

BA from UCLA

More Information

Social Presence :

Prographics :

Exp : 15 Location : Huntington Beach, California, United States Job Level : Leadership Designation : SVP, Media Strategy and Planning at INNOCEAN USA
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Insights For Selling To Eddie

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eddie is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Eddie

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Eddie move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Eddie take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Eddie

Personality Compatibility


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