Eddie Carruthers

Evaluator
DISC Type : dsc

Sports Journalist at Sky

London, England, United Kingdom

Overview

Eddie has no verified overview

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Eddie has no verified topics they care about

Media Appearances

Eddie has no verified media appearances

Work History

4-2026
Sports Journalist at Sky
9-2024 - 4-2026
Assistant Sports Editor - Australia desk at MailOnline
8-2023 - 10-2023
Journalist at Eurosport
1-2023 - 8-2023
Newsreader at Radio Jackie
9-2022
Sports Journalist at MailOnline

Education

10-2021 - 7-2022
NCTJ Level 5 Diploma from Press Association
2016 - 2017
Master of Laws (LLM) from University of Liverpool

More Information

Social Presence :

Prographics :

Exp : 4 Location : London, England, United Kingdom Job Level : N/A Designation : Sports Journalist at Sky
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Insights For Selling To Eddie

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eddie is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Eddie

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Eddie move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Eddie take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Eddie

Personality Compatibility


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