Eddie Fellows in

Eddie Fellows

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Chief Executive Officer at Smurfit Westrock UK & Ireland
📍 Corby, England, United Kingdom

As CEO of Smurfit Westrock UK & Ireland, Eddie Fellows leads the companys regional operations. A graduate of the University of Birmingham, he is a vocal advocate for sustainable paper-based packaging, frequently highlighting its advantages within the circular economy over fossil-based alternatives.

He rose to the CEO role through internal promotion, having previously served as a Regional Director for the company’s South West UK business.

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Experience
6 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Corby, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Eddie cares about

Sustainable Packaging
Actively promotes the environmental benefits of corrugated cardboard over reusable plastics, citing studies on CO2 emissions, water usage, and overall lifecycle impact.
Circular Economy
Advocates for the #CircularByNature philosophy, arguing that packaging should be viewed by its functionality and recyclability rather than as simple waste.
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Career

Work history

7-2024
Chief Executive Officer
Smurfit Westrock UK & Ireland
7-2019 - 7-2024
CEO Smurfit Kappa UK & Ireland
Smurfit Kappa
In the press

Media appearances

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Education
1981 - 1984
Bachelor of Applied Science (BASc)
University of Birmingham
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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