Eddie Fellows

Observer
DISC Type : ci

Chief Executive Officer at Smurfit Westrock UK & Ireland

Corby, England, United Kingdom

Overview

As CEO of Smurfit Westrock UK & Ireland, Eddie Fellows leads the companys regional operations. A graduate of the University of Birmingham, he is a vocal advocate for sustainable paper-based packaging, frequently highlighting its advantages within the circular economy over fossil-based alternatives.

He rose to the CEO role through internal promotion, having previously served as a Regional Director for the company’s South West UK business.

Personality Overview

Value Driven

Curious

Assertive

They are generally good communicators and can be hard to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Sustainable Packaging
Actively promotes the environmental benefits of corrugated cardboard over reusable plastics, citing studies on CO2 emissions, water usage, and overall lifecycle impact.
Circular Economy
Advocates for the #CircularByNature philosophy, arguing that packaging should be viewed by its functionality and recyclability rather than as simple waste.
Supply Chain Impact
Emphasizes that logistics, including storage and transport, are a major and often overlooked component of the packaging industry's environmental footprint.

Media Appearances

Eddie has no verified media appearances

Work History

7-2024
Chief Executive Officer at Smurfit Westrock UK & Ireland
7-2019 - 7-2024
CEO Smurfit Kappa UK & Ireland at Smurfit Kappa

Education

1981 - 1984
Bachelor of Applied Science (BASc) from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 6 Location : Corby, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Smurfit Westrock UK & Ireland
URL has been copied!

Insights For Selling To Eddie

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eddie is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Eddie

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Eddie move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Eddie take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Eddie

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.