Eddie is the Founder and Managing Director of tpg media, a company he established in the UK in 1997 and expanded to the Middle East in 2004. With over 25 years of experience in design, marketing, and media, he specializes in campaigns for leading brands, particularly within the construction sector.
Outside of his primary business, Eddie is passionate about storytelling and helping others become published authors through his new venture, Mercury Book Publishing. He has a keen interest in Middle Eastern culture, highlighted by his recent travels where he explores the regions warmth and hospitality.
Interesting fact: Eddie is an established lecturer for the Marketing Guild, sharing his extensive industry knowledge with others.
Read the full overview →While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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