Eddie Rayner

Questioner
DISC Type : c

Managing Director at Saudi Projects

United Arab Emirates

Overview

Eddie is the Founder and Managing Director of tpg media, a company he established in the UK in 1997 and expanded to the Middle East in 2004. With over 25 years of experience in design, marketing, and media, he specializes in campaigns for leading brands, particularly within the construction sector.

Outside of his primary business, Eddie is passionate about storytelling and helping others become published authors through his new venture, Mercury Book Publishing. He has a keen interest in Middle Eastern culture, highlighted by his recent travels where he explores the regions warmth and hospitality.

Interesting fact: Eddie is an established lecturer for the Marketing Guild, sharing his extensive industry knowledge with others.

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Media Publishing
As founder of tpg media and a director at Mercury Book Publishing, he has over 25 years of experience leading print and digital media campaigns.
Middle East Business
He expanded his media business to Dubai in 2004 and is actively involved in ventures like Saudi Projects, frequently traveling within the region.
Construction Marketing
His company, tpg media, specializes in the construction industry, owning leading media platforms that connect businesses directly with their target audience in the sector.

Media Appearances

Page 2 - Saudi Projects - TPG Media. Featured in Saudi Projects (TPG Media)

See Now

Work History

9-1997
Managing Director at Saudi Projects
Managing Director at TPG design & media

Education

Education details unavailable from The University of Huddersfield

More Information

Social Presence :

Prographics :

Exp : 28 Location : United Arab Emirates Job Level : Mid-senior Designation : Managing Director at Saudi Projects
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Insights For Selling To Eddie

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eddie is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Eddie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Eddie move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Eddie take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Eddie

Personality Compatibility


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