Edel Rodriguez

Cheerleader
DISC Type : Is

Senior Vice President of Sales & Marketing at STEINERT US

Charlotte, North Carolina, United States

Overview

Edel Rodriguez is a results-focused sales executive with extensive experience in the recycling, robotics, and process engineering industries. As the Senior Vice President of Sales & Marketing at Steinert US, he specializes in sorting technologies and sales pipeline expansion. He holds a Bachelors degree from the University of Miami.

Outside of his professional life, Edel is described by colleagues as a family-oriented individual. Based on his alma mater, he likely follows the University of Miamis collegiate sports teams.

He is a vocal advocate for solving the critical issue of battery fires in the waste stream, stating, "there is no one easy fix. "

Personality Overview

Story-Driven

Cheerful

Listener

They are more likely to go for proven solutions.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Win-win scenarios can appeal strongly to them.

Topics They Care About

Battery Fire Prevention
He is an active speaker at industry events like WasteExpo, leading discussions on detecting and managing battery risks in the waste stream.
Recycling Automation
His career at Steinert and AMP Robotics centers on applying advanced AI, robotics, and sorting technologies to improve recycling infrastructure and resource recovery.
Solutions Selling
His professional profile emphasizes a specialty in solutions selling strategies, focusing on customer relationships and addressing client needs with tailored technology.

Media Appearances

Edel has no verified media appearances

Work History

2-2023 - 9-2025
Senior Vice President of Sales & Marketing at STEINERT US
6-2022 - 2-2023
Head of North American Sales at AMP Robotics
12-2020 - 6-2022
Vice President of Sales at Spec Engineering, A Gray Company
9-2019 - 12-2020
National Sales Manager at Spec Engineering, A Gray Company
3-2018 - 8-2019
Director Of Business Development at Elcan Industries Inc.

Education

1996 - 2000
Bachelors from University of Miami

More Information

Social Presence :

Prographics :

Exp : 9 Location : Charlotte, North Carolina, United States Job Level : N/A Designation : Senior Vice President of Sales & Marketing at STEINERT US
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Insights For Selling To Edel

During A Call Or A Meeting

DO's

  • Summarize the key points at the end of the conversation
  • If possible, involve their colleagues in the sales process
  • When asking them questions, sound relatable and informal

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t push them to make decisions very fast, let them take their time
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edel is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Edel

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Edel move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Edel take some risk or not?

  • They are unlikely to take many risks.

You And Edel

Personality Compatibility


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