Edgar Guadiana

Questioner
DISC Type : c

General Manager at Dynacast International

Mexico

Overview

Edgar Guadiana is a General Manager with over 20 years of international experience leading business turnarounds in the automotive and manufacturing sectors across Mexico, the US, and Germany. A Fulbright scholar with a Masters from the University of Michigan, colleagues describe him as both capable and tenacious in driving operational excellence and growth.

He is a dedicated professional with a keen interest in staying current on business strategy and management trends, following publications such as the Harvard Business Review. His background shows a consistent focus on talent development and coaching within his teams.

Unique fact: He co-authored a scientific publication on the industrialization of Rhizobium, highlighting an early background in applied research.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Operational Turnarounds
His career is defined by successfully re-engineering and turning around underperforming manufacturing plants and business units to achieve best-in-class performance.
Automotive Manufacturing
He has deep expertise managing large-scale operations for Tier 1 automotive suppliers, focusing on die casting, injection molding, and assembly.
International Business
He has extensive experience managing multi-site operations and commercial strategy across Mexico, the United States, and Germany.

Media Appearances

Edgar has no verified media appearances

Work History

4-2019
General Manager at Dynacast International
1-2016 - 2-2019
Plastics Business Unit Managing Director at Grupo Bocar
7-2012 - 9-2015
Industrial and Automotive Manufacturing Plants Director at SKF
4-2008 - 6-2012
General Manager at Aweco de Mexico
1-2006 - 3-2008
Director de Operaciones at Kiekert de Mexico

Education

1998 - 2000
Masters Degree from University of Michigan
1990 - 1995
Licenciatura from Universidad de las Américas Puebla

More Information

Social Presence :

Prographics :

Exp : 19 Location : Mexico Job Level : Senior Designation : General Manager at Dynacast International
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Insights For Selling To Edgar

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edgar is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Edgar

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Edgar move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Edgar take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Edgar

Personality Compatibility


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