Edilson Cantadore

Researcher
DISC Type : Cs

Director Solutions Engineering at SonicWall

São Paulo, São Paulo, Brazil

Overview

Edilson has no verified overview

Personality Overview

Cost Conscious

Detail Oriented

ROI Seeker

The only way to convince them is by showing them examples and ample proof.  They are always well-planned and adopt a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Edilson has no verified topics they care about

Media Appearances

Edilson has no verified media appearances

Work History

4-2022
Director Solutions Engineering at SonicWall
4-2020
Sr. Manager, Sales Engineering LATAM at SonicWall
11-2016
Security Sales Engineer at SonicWall Inc.
6-2012 - 10-2016
Strategic Solutions Consultant at Dell
3-2011
Senior Manager | Sales Engineering LATAM at SonicWall

Education

6-1997 - 5-1999
Business Administration from USP - Universidade de São Paulo
1997 - 1997
Certified Novell Egineer 4 from Novell Education

More Information

Social Presence :

Prographics :

Exp : 17 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Director Solutions Engineering at SonicWall
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Insights For Selling To Edilson

During A Call Or A Meeting

DO's

  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edilson is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Edilson

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Edilson move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Edilson take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Edilson

Personality Compatibility


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