EdnaLyn Harding

Initiator
DISC Type : Di

Founder and Managing Member at Favor and Wealth

Huntsville-Decatur-Albertville Area, United States

Overview

Edna Harding is the founder of Favor & Wealth, where she designs profitable revenue systems for scaling CEOs. With over two decades in sales and leadership and a degree from the University of Houston, she has contributed to over $500M in revenue. Colleagues describe her as high-energy, positive, and knowledgeable.

Her work is uniquely anchored in her faith, integrating biblical governance and spirit-led discernment into business strategy. She hosts "The Estherpreneur Podcast, " exploring how faith intersects with entrepreneurship and leadership, viewing peace and joy as essential components of success in business.

She created the "Battle to Booming™" Business Growth System, which combines biblical wisdom with proven leadership development principles.

Personality Overview

Impact-Oriented

Conviction Driven

Risk-Accepting

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Revenue Architecture
Helps CEOs design foundational systems that generate profit, addressing what she calls "revenue architecture problems" rather than just marketing issues.
Faith-led Business
Integrates biblical governance and spirit-led principles into executive advising and hosts "The Estherpreneur Podcast" on this topic.
Leadership Development
As a Maxwell Leadership Certified Consultant, she provides training and coaching focused on developing effective leaders and motivating teams.

Media Appearances

EdnaLyn has no verified media appearances

Work History

10-2014
Founder and Managing Member at Favor and Wealth
9-2015
Maxwell Leadership Certified Business Consultant, Trainer, and Speaker at Maxwell Leadership
10-2014 - 10-2016
Strategic Sales Executive, Supply Chain Solutions at Mainfreight
10-2012 - 8-2014
Director of New Business Development at Flexible Lifeline Systems, Inc.
12-2011 - 10-2012
Regional Territory Manager at Panther Expedited Services

Education

Bachelors from University of Houston, C.T. Bauer College of Business

More Information

Social Presence :

Prographics :

Exp : 22 Location : Huntsville-Decatur-Albertville Area, United States Job Level : Leadership Designation : Founder and Managing Member at Favor and Wealth
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Insights For Selling To EdnaLyn

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with EdnaLyn is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from EdnaLyn

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will EdnaLyn move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can EdnaLyn take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And EdnaLyn

Personality Compatibility


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