Edo Houwer

Trailblazer
DISC Type : ID

Manager Compliance, Transformation, Enablement, Customer Experience and Platforms at TD

Ottawa, Ontario, Canada

Overview

Edo is a seasoned marketing and product management professional, currently serving as a Manager at TD, focusing on compliance, transformation, and customer experience. His colleagues describe him as a highly proficient, dedicated, and insightful professional. He holds a Bachelors degree from the University of The Hague, providing him with a global business perspective.

Based in Ottawa, Edo demonstrates a keen interest in the local professional landscape and business community. His focus is on leveraging his strategic and operational experience to drive growth and ensure top-tier execution in his projects.

He has deep expertise in managing large-scale loyalty and rewards programs, having been accountable for the MBNA Rewards program.

Personality Overview

Achievement-Oriented

Informal

Charismatic

They do not mind taking risks and can make hard decisions, if necessary.  If they come to believe in your value proposition, they will be your champion. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Customer Experience
His current role is centered on customer experience, and he was previously accountable for the end-to-end customer journey for a major product line.
Product Management
A core theme throughout his career, with extensive experience in product P&L, strategy, and identifying new business opportunities for established brands.
Regulatory Compliance
Holds the title of Manager of Compliance and was previously a Segment Delivery Lead for Regulatory Delivery, indicating a strong focus in this area.

Media Appearances

Edo has no verified media appearances

Work History

9-2022
Manager Compliance, Transformation, Enablement, Customer Experience and Platforms at TD
12-2020 - 10-2022
Segment Delivery Lead - Regulatory Delivery at TD
5-2014 - 12-2020
Product Manager (MBNA) at TD
8-2012 - 2-2014
Strategic Marketer - Product Management at ANWB - Royal Dutch Touring Club
6-2010 - 5-2012
Product Manager (MBNA) at TD Bank Group

Education

1992 - 1996
Bachelor from University of The Hague

More Information

Social Presence :

Prographics :

Exp : N/A Location : Ottawa, Ontario, Canada Job Level : N/A Designation : Manager Compliance, Transformation, Enablement, Customer Experience and Platforms at TD
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Insights For Selling To Edo

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edo is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Edo

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Edo move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Edo take some risk or not?

  • They can take risks if necessary.

You And Edo

Personality Compatibility


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