Edson Hornburg

Critic
DISC Type : C

Engineering Director at BRUSA Elektronik AG

Buchs (SG), St Gallen, Switzerland

Overview

Edson Hornburg is the Engineering Director at BRUSA Elektronik AG, where he leads the System, Hardware, and Mechanical Engineering departments. A certified Functional Safety professional with an MBA from FGV, his expertise is in high-power electronics for the automotive sector, developed through roles at BRUSA and WEG.

His personal interests gravitate towards organizations at the forefront of technological innovation. He follows the advancements of NASA, indicating a passion for space exploration, and Infineon Technologies, suggesting a keen interest in the semiconductor technology that powers modern electronics.

Unique fact: Edson is a certified Functional Safety Red Belt for ISO 26262, showcasing specialized expertise in critical automotive safety standards.

Personality Overview

Critic

Negotiator

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Automotive Power Electronics
His career is centered on developing high-power inverters, DC/DC converters, and charging systems for electric vehicles at BRUSA Elektronik AG.
Functional Safety
He holds an ISO 26262: 2018 certification, highlighting a professional focus on the critical safety standards required in the automotive industry.
Engineering Leadership
[Predicted] His career progression from Senior Engineer to Director, combined with an MBA, points to a strong focus on managing technical teams and strategy.

Media Appearances

Edson has no verified media appearances

Work History

7-2023
Engineering Director at BRUSA Elektronik AG
11-2019 - 7-2023
Team Leader at BRUSA Elektronik AG
1-2018 - 11-2019
Senior Hardware Engineer at BRUSA Elektronik AG
1-1998 - 12-2017
R&D Senior Hardware Engineer at WEG

Education

2012 - 2014
Master of Business Administration (MBA) from FGV - Fundação Getulio Vargas
2001 - 2003
Graduate from Universidade Federal de Santa Catarina

More Information

Social Presence :

Prographics :

Exp : 27 Location : Buchs (SG), St Gallen, Switzerland Job Level : Mid-senior Designation : Engineering Director at BRUSA Elektronik AG
URL has been copied!

Insights For Selling To Edson

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edson is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Edson

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Edson move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Edson take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Edson

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.