Edson Stein

Critic
DISC Type : C

Sales Director - LATAM at Oracle

São Paulo, São Paulo, Brazil

Overview

Edson is the Sales Director for the Telecom division at Oracle, leading the Telco Cloud sales strategy across Latin America. With over 32 years in IT and telecom, he focuses on digital transformation and holds a Business Certificate from the MIT Sloan School of Management.

He is a proud father who supports his childrens growth and passion for technology and creativity. He publicly celebrated his sons participation in a Game Jam, emphasizing the importance of teamwork, learning, and overcoming challenges.

He was recognized as the "Most Valuable Professional" in Latin America for his outstanding contributions.

Personality Overview

Critic

Precise

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They choose to analyze logically and value facts to emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Telco Cloud Adoption
His current mission at Oracle is to accelerate cloud adoption for the Telecom industry across Latin America, focusing on high-impact, innovative solutions.
LATAM Tech Market
His extensive career at Oracle, VMware, and Nokia has been dedicated to leading sales, strategy, and business development within the Latin American technology sector.
Go-to-Market Strategy
A core part of his leadership roles involves developing and executing strategies for new customer acquisition and growing existing customer bases in competitive markets.

Media Appearances

Edson has no verified media appearances

Work History

6-2025
Sales Director - LATAM at Oracle
9-2024 - 6-2025
Head of Telco Cloud Sales and GTM LATAM at Oracle
12-2023 - 9-2024
Service Provider Sales Account Director - Software Defined Edge Business Unit at Broadcom Software
6-2019 - 12-2023
Global Account Sales Executive - Telecom Industry at VMware
12-2017 - 6-2019
General Sales Manager - Head of Cloud, Data Centers and Digital Transformation – Latam at Nokia

Education

2014 - 2014
Business Certificate from MIT Sloan School of Management
2003 - 2004
MBA from Insper Instituto de Ensino e Pesquisa

More Information

Social Presence :

Prographics :

Exp : 28 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Sales Director - LATAM at Oracle
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Insights For Selling To Edson

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edson is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Edson

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Edson move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Edson take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Edson

Personality Compatibility


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