Grant Cover

Trailblazer
DISC Type : DI

Sr. Director of Sales, North America at Simply.TV

New York, New York, United States

Overview

Grant Cover is a senior sales leader specializing in media, data, and technology, currently driving North American growth for Simply. TV. His career includes senior roles at Nielsen and Gracenote, where he managed a $100M+ global portfolio and consistently grew revenue. He is an expert in the streaming, CTV, and advertising analytics ecosystem, with a background in Business from the University of Cincinnati.

Earlier in his career, Grant was a publisher for weekly newspapers and tourism magazines in New York State.

Personality Overview

Friendly But Fast

Charismatic

Assertive

A combination of speed and relationship gets the best response from them.  They are charming and can persuade others to support their decisions. They are not against taking risks and can make tough decisions when required.


Topics They Care About

TV Metadata
He is a leader at Simply. TV, a global metadata provider, and frequently posts about the importance of metadata in the media industry.
Content Monetization
His career focuses on helping media companies drive revenue and achieve commercial success through data-driven solutions across streaming, CTV, and advertising.
Performance Marketing
He actively engages with the performance marketing industry, highlighting its evolution from DRTV to today’s digital-first, ROI-focused campaigns.

Media Appearances

Grant has no verified media appearances

Work History

9-2025
Sr. Director of Sales, North America at Simply.TV
4-2022 - 5-2024
Partnerships Director, North America at Parrot Analytics
5-2019 - 9-2021
SVP, Client Business Partner/Client Solutions at Nielsen
4-2017 - 4-2019
Head of North American Media at Gracenote
9-2015 - 4-2017
Sr. Director of Sales, Content Providers & Media Services at Gracenote

Education

Business from University of Cincinnati

More Information

Social Presence :

Prographics :

Exp : 16 Location : New York, New York, United States Job Level : Senior Designation : Sr. Director of Sales, North America at Simply.TV
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Insights For Selling To Grant

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Talk about yourself and some of your achievements at the start of the conversation
  • Help them visualize the impact of their decision

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Grant is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Grant

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Grant move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Grant take some risk or not?

  • If necessary, they will be ready to take risks.

You And Grant

Personality Compatibility


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